Walmart now accounts for more than a tenth of all iPad sales, according to a new report from Consumer Intelligence Research Partners.
SAI notes that these numbers are based on a survey conducted in February of customers who had purchased an iPad in the last 90 days.
Wal-Mart clearly has the potential to get the iPad into more homes, but there is a downside to the retailer taking up a bigger share of the iPad market. As CIRP points out, this drives down the average selling price of iPads "since Apple needs to allow retailers like Wal-Mart a reasonable gross profit."
Take a look at the chart below to see a breakdown of iPad Sales Channels.
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SAI notes that these numbers are based on a survey conducted in February of customers who had purchased an iPad in the last 90 days.
Wal-Mart clearly has the potential to get the iPad into more homes, but there is a downside to the retailer taking up a bigger share of the iPad market. As CIRP points out, this drives down the average selling price of iPads "since Apple needs to allow retailers like Wal-Mart a reasonable gross profit."
Take a look at the chart below to see a breakdown of iPad Sales Channels.
Read More