Sterne Agee analyst Shaw Wu says Apple has been working on iPads of various shapes and sizes since 2009 in a recent note to investors.
According to Wu, Apple has tested devices from 4-inches to 12-inches. He's not sure if Apple will release a mini iPad but believes it would be a good idea.
iPad mini Would Be Competition's Worst Nightmare.
From a competitive standpoint, we believe an iPad mini with a lower price point would be the competition's worst nightmare. Most of them already have a tough enough time competing against the iPad 2, as well as the new iPad with their $399 and $499 starting price points. So far, only AMZN has had modest success with its Kindle Fire at $199. We believe a lower priced iPad mini would make it even more difficult for the competition to gain traction.
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According to Wu, Apple has tested devices from 4-inches to 12-inches. He's not sure if Apple will release a mini iPad but believes it would be a good idea.
iPad mini Would Be Competition's Worst Nightmare.
From a competitive standpoint, we believe an iPad mini with a lower price point would be the competition's worst nightmare. Most of them already have a tough enough time competing against the iPad 2, as well as the new iPad with their $399 and $499 starting price points. So far, only AMZN has had modest success with its Kindle Fire at $199. We believe a lower priced iPad mini would make it even more difficult for the competition to gain traction.
Read More