Bundle examined the spending patterns over 700,000 Mac and PC buyers to determine that Mac users are indeed fashionistas.
Here's what they found:
Mac buyers tend to shop at luxury stores and they like their labels (especially Jimmy Choo, one of Carrie Bradshaw's favorite brands). That's not to say PC users aren't fashion-forward: They also like to peruse the racks at Bloomingdale's, but they're less inclined to whip out their credit cards than Mac users.
Rather than shell out a few hundred dollars for a pair of stilettos, PC buyers prefer to shop at more modest price points. The PC segment likes to shop at popular retail stores: They prefer Old Navy, Perry Ellis and Nautica over Barney's, Hermes and Burberry. PC users tend to wear clothes as reasonably priced as their computers.
Bundle says that 49% of the Mac users they looked at made over six figures compared to 29% of PC users. Both look for deals when shopping; however, Mac users like to shop at Last Call by Neiman Marcus, Thomas Pink outlets, and Coach outlets and PC users tend to shop Van Heusen and Columbia Sportswear outlets.
Take a look at the graphic below for more observations.
Read More [via MacDailyNews]
Here's what they found:
Mac buyers tend to shop at luxury stores and they like their labels (especially Jimmy Choo, one of Carrie Bradshaw's favorite brands). That's not to say PC users aren't fashion-forward: They also like to peruse the racks at Bloomingdale's, but they're less inclined to whip out their credit cards than Mac users.
Rather than shell out a few hundred dollars for a pair of stilettos, PC buyers prefer to shop at more modest price points. The PC segment likes to shop at popular retail stores: They prefer Old Navy, Perry Ellis and Nautica over Barney's, Hermes and Burberry. PC users tend to wear clothes as reasonably priced as their computers.
Bundle says that 49% of the Mac users they looked at made over six figures compared to 29% of PC users. Both look for deals when shopping; however, Mac users like to shop at Last Call by Neiman Marcus, Thomas Pink outlets, and Coach outlets and PC users tend to shop Van Heusen and Columbia Sportswear outlets.
Take a look at the graphic below for more observations.
Read More [via MacDailyNews]