Apple Has a Secret Room to Test Packaging Design

Apple has a secretive room at its headquarters where designers test product packaging designs, according to the Inside Apple book by Adam Lashinsky.

Relaying info from the book, NetworldWorld reports that the at one point the room was filled with hundreds of iPod box prototypes as Apple worked to determine which box lent itself towards evoking the emotional response they wanted upon opening up a product for the first time.

One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer's obsession.

What's more, it wasn't just about one box. The tabs were placed so that when Apple's factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab.

It's this amazing attention to detail that has set Apple products apart from the competition. You can order the Inside Apple book from Amazon for $17.19 here.

Read More [via Lei]