Apple was 'taken by surprise' at the violence that broke out during its iPhone 4S launch in Beijing, said CEO Tim Cook.
The WSJ reports that local police ordered Apple to close the Beijing store after determining that the situation wasn't safe. The company rushed to control fallout out from the incident and halted the in-store sale of iPhones in all its Chinese stores.
In an interview, Apple Chief Executive Tim Cook said the situation was "unfortunate" and "we will learn some things for the future and change some things", adding that safety was of the "utmost importance" to the company.
Cook also indicated that Apple had "taken all necessary precautions,"
"I think we were all taken by surprise," he said.
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The WSJ reports that local police ordered Apple to close the Beijing store after determining that the situation wasn't safe. The company rushed to control fallout out from the incident and halted the in-store sale of iPhones in all its Chinese stores.
In an interview, Apple Chief Executive Tim Cook said the situation was "unfortunate" and "we will learn some things for the future and change some things", adding that safety was of the "utmost importance" to the company.
Cook also indicated that Apple had "taken all necessary precautions,"
"I think we were all taken by surprise," he said.
Read More