Samsung is denying Apple's request to produce call center records which show customers confusing an Apple product for a Samsung product or vice versa, reports Edible Apple.
Apple made the request during the discovery phase of its litigation against Samsung. Specifically they want Samsung to look over its call center records and produce "any instances of customer confusion in which Samsung was made aware."
More interesting than Apple's request is Samsung's response.
Samsung denied the request saying that it was overly broad and time consuming. Why would it take so long? Apparently because Samsung gets so many users calling in to say how much they disliked their previous Apple product and how much they love their new Samsung product.
For example, it is possible that Samsung customers may have contacted the call centers to comment on how they disliked their previous Apple product, but enjoy using their Samsung product. This would not be responsive to Apple's requests, because the consumer is not expressing any confusion as to the source of the product he or she was calling about.
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Apple made the request during the discovery phase of its litigation against Samsung. Specifically they want Samsung to look over its call center records and produce "any instances of customer confusion in which Samsung was made aware."
More interesting than Apple's request is Samsung's response.
Samsung denied the request saying that it was overly broad and time consuming. Why would it take so long? Apparently because Samsung gets so many users calling in to say how much they disliked their previous Apple product and how much they love their new Samsung product.
For example, it is possible that Samsung customers may have contacted the call centers to comment on how they disliked their previous Apple product, but enjoy using their Samsung product. This would not be responsive to Apple's requests, because the consumer is not expressing any confusion as to the source of the product he or she was calling about.
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