Jawbone UP Fitness Tracker Will Be Available November 6th

Jawbone today unveiled UP, a revolutionary system that consists of a small wristband and an engaging App for iPhone and iPod touch that work together to track your daily activity, sleep patterns, and eating habits helping you live a healthier life.

UP by Jawbone empowers people to live a healthier life in three key ways: Measure, Engage, and Act. One of the most basic problems in accurately tracking activity is that the sensing device must be on you 24/7 in a form factor that you won't forget, lose, or dislike wearing. The UP wristband features a sophisticated motion-tracking engine in an attractive, durable, and water-resistant design that seamlessly and unobtrusively integrates into all your daily activities and errands – in the gym, on the trail, with a cocktail dress or business suit, and even in the shower.

"The MotionX engine inside the UP band is the result of years of technology development and innovation. MotionX is both extremely accurate and power-efficient, which is critical in delivering a 24/7 product experience small enough to wear," said Philippe Kahn, CEO and founder of Fullpower, developer of the MotionX technology.


The UP App for iPhone ties the experience together by presenting a complete, holistic view of your health. With the "Me" screen, you can get a quick snapshot of your daily activity, how you are sleeping, and what you are eating, while the "Lifeline" feature reveals all of your prior activities (eat, sleep, move) on a continuous timeline. This unique and powerful interface allows you to see your health activity as it relates to each other over time with a simple swipe of your finger.

UP by Jawbone (wristband + App) helps you measure:

Activity – The band automatically measures and stores all aspects of your activity: steps, calories burned, distance, pace, and active versus inactive time throughout the day.

Sleep – The UP band's sophisticated motion engine automatically tracks all aspects of your sleep including hours slept, time to fall asleep, phases of sleep (deep versus light) and overall


Eat – Capturing your meals in a photo journal is as easy as taking a photo with your iPhone or iPod touch. UP tracks where you're eating, when you've eaten, and even asks how you feel after you've had time to digest your meal, making it an easy way to identify how different

UP helps you stay engaged in reaching your health goals through a collection of friends and people you choose known as your "Team". Based on the concept of reciprocal motivation, the Team structure creates an environment where individual achievements can be shared with all members so they can cheer on, motivate or compete against their Team. The Team view gives you a snapshot of how each member is progressing toward their personal goals.

The UP App also features a unique Feed screen which gives you an up-to-date stream of information about all the things you and your friends are doing with respect to your health. With respect to sharing information and privacy, UP gives you easy-to-use and complete control over the data you want to share with your Team and others. You choose whether or not you want to share at all, if you want to share some things and not others, or if you want to share everything – it is

Throughout your day, UP subtly nudges you into action. It starts with the silent vibration alarm built into the UP band, that wakes you at the best moment in your natural sleep cycle so that you get up feeling as refreshed as possible. Similarly, you can set Get Up and Move reminders that subtly vibrate the UP band to alert you when you've been inactive after a time period you specify – it's an easy way

Another unique feature of the UP system is the notion of health challenges. Challenges are a simple way to discover and learn about health activities. They help you create a personalized plan of action to start living healthier by giving you a number of options to stay engaged and motivated to action.

Challenges can be individual, competitive, or collaborative across any combination of the three categories: eat, sleep, and move. Built on an open platform, any member in the UP community can create a challenge for their team. Additionally, UP members can join challenges from an ever-growing list of health professionals and organizations through the UP community.

The UP band comes in three sizes (small, medium, large) and seven colors (Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red, Bright Blue) and will be available for $99.99 at Jawbone.com, Apple, AT&T, Best Buy and Target nationwide beginning November 6. Additionally, UP will be available at 24 Hour Fitness and other major global retailers and carriers later this year. The UP by Jawbone App is available today for free from the App Store on your iPhone. The UP wristband is required for the app.