Nielsen Wire is reporting that over the last three months 56% of new smartphone owners chose Android while only 28% chose iOS.
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According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device. The preferences of these so-called "recent acquirers" are important as they are often a leading indicator of where the market is going.
Apple iOS remains popular in second place with 28 percent of all smartphone users, and the same percentage among those who recently got a new device. But those figures could change quickly in the months to come. Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales.
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Nielsen also notes that smartphones in general are becoming increasing popular accounting for 58% of new purchases and 43% of all mobile devices used.
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According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device. The preferences of these so-called "recent acquirers" are important as they are often a leading indicator of where the market is going.
Apple iOS remains popular in second place with 28 percent of all smartphone users, and the same percentage among those who recently got a new device. But those figures could change quickly in the months to come. Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales.
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Nielsen also notes that smartphones in general are becoming increasing popular accounting for 58% of new purchases and 43% of all mobile devices used.
Read More