Apple Told Intel to Slash Power Consumption or Lose Their Business

Apple told Intel that it better drastically slash its power consumption or it would likely lose their business, reports the WSJ.

Intel is allocating $300 million to help encourage innovation in ultra-thin portable PCs that the chip maker calls Ultrabooks. These notebooks are meant to compete with devices like the iPad and MacBook Air.

Although, Intel is still providing processors for the MacBook Air, Apple put pressure on the company improve its power consumption, says Greg Welch, director of Intel's Ultrabook group. "It was a real wake-up call to us," he said.


While Intel may have delivered for this year's lineup. Apple has been rumored to be designing an A6 processor which could power its next generation notebooks.

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