Apple Expects Revenue Drop Ahead of Major Product Transition [iPhone 5?]

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Posted July 20, 2011 at 12:39am by iClarified

Apple is expecting a revenue drop ahead of a 'future product transition' that is likely the iPhone 5, according to AppleInsider. The company revealed the news during its quarterly earnings call today.

Specifically, Morgan Stanley analyst Katie Huberty asked Apple Chief Financial Officer Peter Oppenheimer during the call why he was guiding the company to see a 12% revenue decline during the September quarter, which has historically proven to be one of the company's stronger periods.

To this, Oppenheimer commented that the Cupertino-based company has "a lot going on in the fall with iOS 5 and iCloud" in addition to a "future product transition that we will not talk about today" but will have a material impact on the September quarter.

These comments seem to support the likelihood that Apple will launch its fifth generation iPhone during the quarter that ends in September. Recent rumors suggest the release may come as early as mid-August.

Apple's guidance for the fourth quarter is $25 billion, down from the $28.57 billion it reported for the third quarter.

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Apple Expects Revenue Drop Ahead of Major Product Transition [iPhone 5?]

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fs1034 - July 20, 2011 at 3:31pm

Why would they lose money after a product launch?

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Peter - July 20, 2011 at 6:01pm

It is not lost revenue. It is revenue pushed into the next quarter. It reflects the fact that many customers who were going to purchase an iPhone 4 will not do so from the time the new iPhone 5 is announced to the time they are available to purchase. In this case 10 days sales.

fs1034 - July 20, 2011 at 7:08pm

Aah, I get it now. Thanks!

Nobo1 - July 20, 2011 at 10:07am

To loose over 3 billion on their traditionally most profitable quarter... that's gota hurt