iPad Usage Dips After Breakfast and Peaks Later in the Evening

Posted July 8, 2011 at 4:28pm by iClarified · 7775 views

A week of Bitly click data (June 6th - 12th) shows that iPad usage patterns are different than those of traditional PCs, reports ReadWriteWeb.

The iPad's usage pattern is drastically different. Usage dips after breakfast, remains low during traditional working hours and does not peak until much later in the evening. During the weekends iPad usage between 8 a.m. and 3 p.m. is higher than it is during the week at those same hours. No other device sees a heavy increase of use during the weekends, showing that the iPad is used as an entertainment device and differs from both smartphones and browsers.

Take a look at the charts below to see this data visualized.