Deutsche Bank's Chris Whitmore is telling clients to expect Apple to release both an iPhone 5 and an iPhone 4S, reports Fortune.
The site notes that there has been much debate as to whether Apple will release a minor update to the iPhone 4, dubbed the iPhone 4S, or whether Apple will release a major update alongside the major iOS 5 update, called the iPhone 5.
Whitmore released a note this morning telling his clients to expect both.
"With Nokia and RIMM struggling," he writes, "the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share."
As Whitmore sees it, an iPhone 4S that is unlocked, priced around $349, and comes with a pre-paid voice plan would "drive significantly greater penetration" into an addressable market that has grown to include 1.5 billion potential customers in 98 countries, two thirds of whom prefer pre-paid plans.
Although a lower cost iPhone has been rumored for some time, Whitmore doesn't offer any evidence or inside knowledge to back up his prediction.
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The site notes that there has been much debate as to whether Apple will release a minor update to the iPhone 4, dubbed the iPhone 4S, or whether Apple will release a major update alongside the major iOS 5 update, called the iPhone 5.
Whitmore released a note this morning telling his clients to expect both.
"With Nokia and RIMM struggling," he writes, "the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share."
As Whitmore sees it, an iPhone 4S that is unlocked, priced around $349, and comes with a pre-paid voice plan would "drive significantly greater penetration" into an addressable market that has grown to include 1.5 billion potential customers in 98 countries, two thirds of whom prefer pre-paid plans.
Although a lower cost iPhone has been rumored for some time, Whitmore doesn't offer any evidence or inside knowledge to back up his prediction.
Read More