Apple plans to open a retail store in El Paso, Texas, just across the border with Mexico, according to ifoAppleStore. Mexico still does not have any official Apple Stores.
The store will be located on the ground floor of the Cielo Vista Mall. Building permits reveal that it will be located next to Gap and cost $500,000 to construct.
Importantly, on the U.S. side of the border, the store will fill in a huge, seven-state black-out zone serviced only by the ABQ Uptown (NM) store. From the other side of the border, it will attract Mexico residents to the closest Apple store access across the entire chain (Otay Ranch, Calif. is second-closest at five miles). And significantly, government research says those Mexican residents account for about 16 percent of retail sales within El Paso, or about $1.6 billion a year.
Interestingly, ifoAppleStore notes that the average income of Cielo Vista visitors is among the three lowest in Apple's chain, at $43,079. However, El Paso is the 4th most loyal Apple city without a store and the 36th most loyal overall.
Read More [via 9to5Mac]
The store will be located on the ground floor of the Cielo Vista Mall. Building permits reveal that it will be located next to Gap and cost $500,000 to construct.
Importantly, on the U.S. side of the border, the store will fill in a huge, seven-state black-out zone serviced only by the ABQ Uptown (NM) store. From the other side of the border, it will attract Mexico residents to the closest Apple store access across the entire chain (Otay Ranch, Calif. is second-closest at five miles). And significantly, government research says those Mexican residents account for about 16 percent of retail sales within El Paso, or about $1.6 billion a year.
Interestingly, ifoAppleStore notes that the average income of Cielo Vista visitors is among the three lowest in Apple's chain, at $43,079. However, El Paso is the 4th most loyal Apple city without a store and the 36th most loyal overall.
Read More [via 9to5Mac]