"Go at it. Have a great week and thank you very much!"
Jobs is talking about new Data Center in North Carolina. "It's a pretty large place and it's full of stuff".
Comparing to Amazon and Google. It will takes weeks to upload. Stuck with a Web Apps. No sound quality upgrade. 5,000 songs Amazon is $50. 20,000 songs Amazon is $200.
iTunes Match will upgrade those songs to be 256kbps AAC DRM-free. It costs $24.99/year.
Engadget 14:55PM:
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Software will scan your tunes and match it up with those songs in the store. "We give that music the same benefits as music purchased in iTunes."
Engadget 14:54PM:
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1. You can sync your new devices over WiFi or cable.
2. You can buy the songs you'll miss on iTunes... again. Right.
3. You can use iTunes Match. "iTunes Match uses the fact that we have 18 million songs now in the iTunes music store."
You may have some songs you ripped yourself. There are three ways to deal with that.
"Just a small thing. It pertains to iTunes in the cloud"
ONE MORE THING!
"And also today, the iTunes in the cloud will run on iOS 4.3, as a beta."
TheNextWeb 14:51PM:
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iCloud: "When you upgrade a phone or buy a new one, you get it."
"It'll be turned on by default. We're also giving everyone 5GB for storage of mail — and apps and books don't count. And we're not counting Photo Stream."
"So when can you get this? Today."
Engadget 14:50PM:
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It's 256Kbps AAC and you can push to up to 10 devices.
"These nine apps constitute iCloud, and they are all free."
ArsTechnica 14:48PM:
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Go to the iTunes store on your iPhone, there's a "Purchase" tab on the bottom. now you can see all the purchases you've ever done on iTunes. you can see songs that aren't on this device that you previously purchased. Just tapping the iCloud button, it downloads to my iPhone
"This is the first time we've seen this in the music industry."
"Any song I buy on any device will automatically be downloaded to all my devices."
Demo...
iTunes in the Cloud.
The first thing we've done again. For the songs you've already bought we've added a purchased button. It shows you your entire purchase history of any song you've purchased on any device.
"So anything I've bought. I can now download to any of my devices at no additional charge"
MacWorld 14:45PM:
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Steve returns to recap Photo Stream. Take or import photos to iCloud, pushes to all devices, works over Wi-Fi. iCloud stores each photo for 30 days. Devices store last 1,000 photos, Macs and PCs store all photos.
If I want to save them permanently on my iPad I just select them and move them to an existing album or even create a new album.
Demo...
Right next to albums is Photo Stream and there is the picture I just took.
Engadget 14:41PM:
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If you want to keep something permanently, just move it into an album. On the Mac or PC, all are stored permanently. In the cloud, photos are kept for 30 days.
"When I take a photo anywhere, I can view it on all my other devices. We think this is going to be really exciting."
"One of the problems we faced was that Photos were large"
"We gonna store that last 1000 photographs."
On the Mac we built it right into iPhoto. It's right there on the side. On the PC they don't have a photos app so we used the Pictures folder. In addition, we even built it right into the Apple TV..
"Right next to albums there's a button called Photo Stream" It's right their with all your other albums.
"I take photos on any device. Puts it in the camera roll. That will be automatically uploaded to the cloud and automatically downloaded to all my devices. I've got my photos on my iPad waiting for me when I get home."
Photo Stream "It's gonna bring the cloud to photos"
You can have full documents or just key/value pairs that will be stored remotely...
Apple is releasing APIs for developers to use!
14:35PM:
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Steve's back. "Documents in the cloud really complete our iOS documents story too. In other words. Alot of us have been working for ten years to get rid of the files."
When teaching people how to use computers. File system is difficult to understand.
"The app manages the presentation of the documents. "
"The piece that we weren't finished with was how to move those documents around to different devices" "Documents in the cloud takes care of that for us".
Keynote for iPad. Immediately it sees all your keynote presentations that you have been working on in the cloud. It will begin downloading them in the background.
Demo: Roger Rosner, VP iWork.
"First one is documents in the cloud. If I'm on my iPad and create a Pages document. It automatically uploads it and stores it in the cloud. It pushes it to all my devices that have Pages on it.
"Final three apps that are amazing. The most inventive part of iCloud, I think"
Backup purchased music, apps, books. Backup camera roll. Backup device settings and app data.
14:30PM:
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Added wireless backup to the cloud!
Books and bookmarks in iBooks are also sent to the cloud and synced with other devices.
Will now show you all your purchases on all your devices. You just push the buttons and download from the cloud. There's no extra charge.
MobileMe ceases to exist as of today.
iCloud will be free!!
ArsTechnica 14:27PM:
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Mail account @me.com, new messages are pushed to all your devices, iNbox and folders all kept up-to-date on all devices. No ads.
TheNextWeb 14:26PM:
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"So when I make a new contact on my iPhone, it's automatically brought up to the cloud, and then pushed down to my devices to sync, and then it's updated on all my devices. And if I change it, it's updated on all devices."
"Here's calendars — works the same way." "We've also added calendar sharing. So if I'm sharing calendars with my wife, and I add a new calendar for a parent teacher conference, it's automatically pushed to the cloud and to my wife's iPhone."
MacWorld 14:24PM:
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"You might ask: why should I believe them? They're the ones that brought me MobileMe." "It wasn't our finest hour." Dan Moren: "But we learned a lot." Three core apps in MobileMe were Contacts, Calendar, Mail. Thrown them away and rearchitected/rewritten from ground up to be iCloud apps.
"Everything happens automatically and there's nothing new to learn. It all just works"
"iCloud stores your content in the cloud and wireless pushes it out to all your devices"
"Some people think the Cloud is just a hard disk in the sky. "
"We think its way more than that, and we call it iCloud"
"Now everything is in sync without me even having to think about it. I don't even have to take the devices out of my pocket"
Engadget 14:20PM:
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"You like everything so far?" "I'll try not to blow it."
"I'm going to talk about iCloud. We've been working on this for some time now, and I'm really excited about it."
Steve is coming out to talk about iCloud....
MacWorld 14:19PM:
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Typing shortcuts, built in dictionary, alternate routes in maps, voiceover options, lots of other stuff in here.
Developer Seed of iOS 5 is out today!
Wireless syncing to iTunes!!!
New multitouch gestures to move between apps.
Recapping the 10 main new features.
Other new feature: AirPlay Mirroring. Mirror your entire iPad 2 to your television.
Sending messages between the iPhone and an iPad. iPhone is running a game. Tapping notification takes you to messaging interface. iPad sees that iPhone user is typing.
Demo...
Engadget 14:13PM:
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"I believe we have the best messaging client on the iPhone. It works tremendously well to send text messages and photos and our customers love it -- our iPhone users. But what about our iPad users, and our iPod touch users?"
New messaging service between all iOS users, regardless of device.
Supports iPhone, iPad, and iPod touch. Lets you send text messages, photos, videos, contacts, and even do group messaging.
Can also get delivery receipts, read receipts, and real-time typing notification.
Next Feature: iMessage.
A new messaging service between all iOS customers.
You can download games right from Game Center. You can play turn based games right in the OS.
Next Feature: Game Center
iOS is the most popular gaming platform on the planet. We wanted to make it easier for you to find games. In just 9 months we have 50 million Game Center users.
Now see scores of friends, friend recommendations. game recommendations.
You can now create calendars right from iOS. Photos editing right from iOS. You can create and delete mailboxes right from iOS.
They are now delta updates. Meaning incremental as opposed to replacing the entire OS.
Software updates are now over-the-air.
14:07PM:
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Next Feature: PC-Free
TheNextWeb 14:07PM:
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"There's one more feature I want to show you. It has to do with the keyboard. We revolutionized the way people would type. We have a new variant of the keyboard for people who type with their thumbs..." Ha! A split keyboard (similar to the one we just saw in Windows 8.
MacWorld 14:05PM:
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More support for Enterprise customers. Added support for S/MIME. If you have a certificate for someone else, you get a lock icon in addressing field, to show you it'll be encrypted.
Demo...
Engadget 14:04PM:
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Next Feature: Mail
Rich-text formatting, indentation control, draggable addresses (from To: to Cc: or Bcc:), flagging so you can mark them as unread, and now you can search the entire contents of messages.
TheNextWeb 14:03PM:
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"You can pinch to zoom right within the camera. And if you hold your finger over a piece of the scene, we'll set the auto focus and exposure to lock." "Next, once you've taken the photos, you can edit them right on the iPhone." Cropping, red eye reduction, quick enhance. "Some great photo editing features."
MacWorld 14:01PM:
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Dan Moren: Optional grid lines to use the rule of thirds to compose your photos, pinch to zoom right within camera (for digital zoom), if you hold your finger over part of a scene, you can set an auto-exposure/auto-focus lock and the move it around without losing that.
14:00PM:
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iPhone 4 is the most popular camera on a phone to take pictures and will soon be the most popular ever.
There is now a Camera button on the lock screen. Tap the icon and you're right in the Camera app. You can now use the volume button to take photos.
13:58PM:
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You can keep multiple lists, dates, and you can assign locations. "I can set a location to remind me to call my wife when I leave the convention today".
Next Feature: Camera Update
13:56PM:
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Next Feature: Reminders
13:55PM:
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3) Tabbed Browsing. We have added full tab browsing.
Demo...13:54PM:
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2) Reading List. A simple and convenient way to save a story to read it later. When you add an item to the reading list it gets added to the list of all your devices including your Mac.
13:53PM:
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Safari engine accounts for over 90% of web browsing on mobile devices. The first up is Reader. Safari Reader now integrated into MobileSafari. Gets rid of all the distractions when reading an article.
Engadget 13:53PM:
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You can also send articles from Safari and locations from Maps. You can also use Twitter to automatically update contacts if they have Twitter handles. Again, taking a cue from Android.
You can now enter your Twitter settings directly in to the Settings.app.
"We've integrated Twitter into may of our apps like Camera and Photos."
13:51PM:
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Twitter is an incredibly popular service. We want to make it even easier for all our customers to use Twitter on iOS 5.
MacWorld 13:50PM:
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There's now a single place in the App Store that combines all of these newspapers and magazines. The Newsstand is a new place on the home screen that looks like a newsrack (kind of like a folder that looks like the iBooks interface). Plus background downloads.
MacWorld 13:49PM:
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2) Newsstand. Oh man. Newsstand icon is like iBooks icon with magazines. Has Apple decided to do its own newsstand on the iPad? HUGE move if so.
13:48PM:
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"We added subscriptions. This makes it easier for you to get all the new issues without missing anything"
Sliding finger across a notification on the lock screen with take you directly to the app the notification was sent from.
13:46PM:
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Notifications are no longer interrupting. Notifications Center shows missed calls, voicemails, text messages, push notifications.
Lock screen offers notifications information.
13:45PM:
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Swipe finger down from the top to access Notifications Center.
13:44PM:
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100 billion push notifications so far. Heard from customers that they'd like a better UI.
iOS 5 is a major release. There are more than 1500 new APIs. For users there are more than 200 new features.
#1. Notifications!
Engadget 13:43PM:
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More than 225 million accounts "all with credit cards and one-click purchasing."
ArsTechnica 13:42PM:
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our developers are being well rewarded for this. Apple has so far paid out more than $2.5 billion to developers
(Going over a bunch of awesome apps that look good on the iPad)
ArsTechnica 13:42PM:
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there are currently more than 425,000 apps
TheNextWeb 13:42PM:
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"We have 90k apps made specifically for the iPad." "Our customers have downloaded more than 14 billion apps from the App Store. Amazing."
MacWorld 13:40PM:
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In the first 14 months, they've already sold more than 25 million iPads. Created a whole new category of device. The iPad 2 joins the iPhone and the iPod touch for an incredible line-up of iOS devices. They've got the iTunes Store. Sold more than 15 billion songs in the iTunes Store.
The iBookstore. Launched just over a year ago. Already all six major publishers signed up. Customers downloaded over 130 million books.
Engadget 13:39PM:
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Scott Forstall is up to talk about iOS 5. "To date we have sold over 200 million iOS devices." "That makes iOS the number one mobile operating system, with more than 44% of the market." These are Comscore's April numbers, showing Android in #2. He's talking up the iPad 2. "It is an amazing product, and our customers just couldn't wait to get their hands on it... actually they did have to wait."
TheNextWeb 13:37PM:
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Phil. Is. Back.
Phil is listing more pieces of the new OS.
"If you upgrade from Windows, we can help you migrate. Facetime is built in." "We have over 3000 new APIs."
"So Lion is incredible. But how are you going to get it? Lion will be available only in the Mac App Store."
"That allows us to make it the easiest upgrade you've ever seen."
"You need about 4GB in storage. And because it's part of the Mac App Store it follows the rules... you can use it on all of your authorized devices."
"I know what you're thinking, what should we charge for this? In the past, we charged $129... but we want to make it easier for people to upgrade, so we're charging just $29."
TheNextWeb 13:35PM:
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"You can pinpoint just what you're looking for. Let's say it was from Phil... something about a reservation... and it was from last month. There it is." Big cheers for the logic here. Impressive.
"In conversation view, we strip out all of that extra text and lines... but if I want to see what it looks like in a lesser mail client... there it is."
Engadget 13:32PM:
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Also adding a new conversation view. Shows all the messages all inline. Okay, Mail demo time.
MacWorld 13:31PM:
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10) is Mail. Dan Moren: Brand new interface. Two column or three column view. Works with fullscreen. Really optimized for reading Mail. Search suggestions. Prompts you for people, subjects, etc. When you select one, it becomes a search token, and you can have more than one.
ArsTechnica 13:30PM:
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Next, 9) AirDrop. you have your computer, your friends have their computers, trying to get documents between them is a pain.
There's a new AirDrop menu option. when you select it, you see yourself in the center and all the people around you who are sharing things at the same time. drag a document on top of your friend's picture and it asks if yo uwant to share this, and you say yes. on the receiving end, it'll ask her if she wants to receive it and then it auto downloads to her downloads folder.
TheNextWeb 13:29PM:
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"Now what happens when I quit? Absolutely nothing. Lion was saving my document all along. So when I launch Pages again, everything is where it was. Perfect restore."
"But we're not just saving the state, we're keeping a history of versions of this document. I get my current version on the left, the history on the right." "Just click on the version I want, and it's restored. But I can go further than that. But when I restore a doc, I sometimes don't want to take the whole document. Sometimes I just want a piece. You can do that with Versions. These two documents are live."
13:26PM:
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Craig is back for a demo.
MacWorld 13:25PM:
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Go back to that menu at the top of the document and click on "Browse All Versions." Time Machine-like interface, showing you all your versions stretching back into space. All live. You can make any version the current one, even copy and paste between them.
MacWorld 13:24PM:
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8) Auto-Save led us to Versions. Got to hand it to Apple, trying to create a version-control system for regular people is ambitious. Auto-Save saves all these versions of your document as you're working. It's automatic; you can take a manual snapshot. Very efficient, it just stores the differences. And if you share a file, it only sends the current version.
Engadget 13:23PM:
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You can easily duplicate too, creating a second one just like that. This opens the door to versioning...
ArsTechnica 13:22PM:
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7) Auto-save. From the beginning of using computers, we've all had to learn "Save, save, save, save" Lion now automatically saves your documents in the background without you having to do anything or see anything. If you zoom in on the title bar of your document, the name of your document is now a menu that you can tap on. menu says "Lock, duplicate, revert to last opened, browse all versions"). if you never want it to be autosaved over, you can lock the document.
TheNextWeb 13:21PM:
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New login window. Snazzy. All apps resume when you log in. Very handy.
MacWorld 13:21PM:
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6) Resume. Why can't apps get you back to work quickly? Resume does that. Now when you launch an app in Lion, it brings you right back to where you were when you quit. Remembers where everything is. Resume doesn't work for just an app, but systemwide; when you restart to install software or something, you get the new login window, and Lion will bring you back to exactly where you left off.
Engadget 13:20PM:
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Now talking Launchpad. If you make a pinch gesture and all your apps appear, multiple pages in a big grid -- kind of like iOS actually...
TheNextWeb 13:19PM:
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Phil is going through some of the apps you can get on the store. "Pixelmator made $1m in their first 20 days." "The App Store is built into Lion. You can build in in-app purchases. Push notifications. Sandboxing. Delta updates..." Cheers for that piece.
MacWorld 13:17PM:
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4) Mac App Store! For years, there have been many channels to buy PC software: hop in your car, drive to town, and go home load it up. Or order it online. In the last 6 months, the Mac App Store has become the #1 PC software channel for buying software.
ArsTechnica 13:16PM:
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"How do I get across all of those activities? Take three fingers and swipe up on the trackpad to get to Mission Control". Can quick-look my windows by hitting space bar while in Mission Control. you can also spread the windows apart with a gesture. if you take your mouse up to the corner of the screen, a new space pops up. if you click, you create a new space
MacWorld 13:14PM:
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Fullscreen apps, showing off iPhoto. Demonstrating swiping back and forth between fullscreen Safari and iPhoto using gestures. Exit fullscreen, just tap a screen in the top right. Full-screen interfaces are going to be a challenge. Lots of apps just don't scale to fullscreen. There will be some serious design challenges. New fullscreen Photo Booth UI. New effects, like "Dizzy," animates birds circling over his head.
Engadget 13:12PM:
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Craig is on-stage to give us a demo of all this. "Let's take a look at Lion in action." Starting with gestures, in Safari, and we're looking at BBC -- which has a big story on a sex scandal up top. Oops. He's talking about momentum scrolling "The page feels alive beneath your fingers." You can zoom in and out, or double-tap to smart zoom in or out. You can take two fingers to swipe forward or backward, which actually knocks the page right off the side, as if you're going through a deck of cards.
ArsTechnica 13:11PM:
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3) Mission Control. Now with Lion we've unified a simple gesture to get into Mission Control, a birds eye view of everything going on. it's like expose but grouped per-app. up above are all your spaces.
Engadget 13:09PM:
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Next up: full screen applications. There's a new control in the upper-right to go full, and with a swipe you can go between them. "We've worked on a number of our applications to bring them into the new full-screen mode in Lion." We're looking at Safari, iMovie, and dozens of other standard apps.
AppAdvice 13:08PM:
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Next us is lIon with over a thousand new features. Number 1: we're giving it multitouch gestures. So much has changed over the last few years. We now build multitouch trackpads. We learned a lot from iOS too. YOu can now zoom on pictures, and swipe through your slides and webpages. It has incredible realism
MacWorld 13:07PM:
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The last quarter the PC market actually shrank year over year at 1% while the Mac grew 28 percent. The Mac has outgrown the industry every quarter for the past 5 years. It's because the products are incredible. Mac sales are 73% notebooks, 27% desktops. They're great because of the software. Mac OS X is the heart of the Mac, 10 years old, built on UNIX, with ease of use and simplicity.
Engadget 13:06PM:
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"This product is all about the Mac, and the Mac is doing incredibly well."
"We now have over 54 million Mac users around the world and growing."
MacWorld 13:05PM:
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Today, we're going to talk about software. We've got some great stuff to talk about: Lion, iOS 5, and "some kind of interesting new cloud stuff."
Phil Schiller and Craig Federighi are going to come up and give us some demos of Lion.
MacWorld 13:04PM:
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"We're going to talk about three things today. If the hardware is the brain and the sinew of our products, the software is their soul.""We've got an awesome morning together, this morning. Thank you for coming so much."
"We wish we could sell more tickets, but we don't know where to have it if we do."
Engadget 13:02PM:
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Steve Jobs is on the stage!
12:55PM:
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People are filing into their seatsWe will be live blogging Steve Job's WWDC 2011 Keynote address here starting at 10am PST / 1pm EST. Highly anticipated events like this tend to bring down servers so we will use a collection of quotes from a various sources to give you the best coverage possible.
Apple has already announced that they will unveil Mac OS X Lion, iOS 5, and iCloud at the event.
Thanks to Engadget, MacWorld, TNW, AppAdvice, ArsTechnica.