Verizon iPhone Spurs 11% Month-Over-Month Growth for iOS

Millennial Media has released its March Mobile Mix Report which examines their smartphone and tablet network data.

In our March Mobile Mix report, the Verizon iPhone helped spur an 11% month-over-month growth for iOS, and the influx of new tablet devices contributed to a 21% month-over-month growth for connected devices as a category. Android led the Smartphone OS Mix with a 48% share; and made up 36In our March Mobile Mix™ report, the Verizon iPhone helped spur an 11% month-over-month growth for iOS, and the influx of new tablet devices contributed to a 21% month-over-month growth for connected devices as a category.

Highlights in the March report:
● Android remained the leading Smartphone OS on our network for the 4th consecutive month with a 48% impression share. 14 of the current Top 20 Devices run on the Android OS.
● iOS apps represented a 47% share in our Application Platform Mix. This was tied, in part, to an increase in iPad applications.
● The BlackBerry Curve reclaimed the number 2 position in the Top 20 mobile phones, and the BlackBerry Torch grew 23% month-over-month.
● Gaming apps were the top app category on the Millennial network, and shopping and retail apps experienced a 40% month-over-month growth.
● Global Quick Stats:
- Apple impressions grew 29% month-over-month
- Android impressions grew 23% month-over-month
- RIM impressions grew 14 % month-over-month


Read More