TechSmith Sees 20% More Sales Since Camtasia's Debut on the Mac App Store

TechSmith has reported a 20% increase in sales of Camtasia since debuting it on the Mac App Store, according to a TUAW report.

"TechSmith reports that the Mac App Store seems to be making Camtasia more visible to an entirely new audience. According to a TechSmith spokesman, Mac App Store sales are coming from all over the globe, not just the more traditional US market."

There are still many Mac developers that have yet to launch on the App Store but with success stories like these it won't be long before most do.


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Create eye-catching training, presentation, and demo videos…the easy way. Camtasia for Mac screen recording software is streamlined, intuitive, and makes you look like a pro.
● Easily record onscreen activity, Keynote slides, camera video, microphone or system audio—all with sparkling clarity.
● Record in front of a live audience or at your desk.
● Edit to perfection.
● Turn it into a stunning, HD-quality video at the perfect size to share on popular video sites, Apple devices, your website, blog, or anywhere you like.
● Make them wonder how you did it.

You can purchase Camtasia from the App Store for $99.99.

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