Where Apple Makes Its Money [Chart]

Posted January 21, 2011 at 12:46pm by iClarified · 12871 views

Asymco's Horace Dediu has posted the latest version of his Apple quarterly sales chart which shows where Apple makes its money.

iOS powered products (which did not exist three and a half years ago) generated 65% of all sales in the last quarter. OS X powered products generated 20% of sales. That’s a noteworthy combined total of 85%.

But software is even more important for Apple. The sale of OSX software (both the operating system and applications for it) accounted for another $786 million or 3% of total. In addition, I’ve put forward some evidence to suggest that the proportion of sales due to Apps in the Music store is nearly half, or another $600 million (a bit more than 2%).