The next iPhone could see photo realistic 3D graphics thanks to the acquisition of Caustic Graphics by Imagination Technologies.
Apple owns a 9.5% stake in Imagination Technologies, the company who provides the video chips for the iPhone. Yesterday it announced a $27 million (£17 million) deal that promises to bring photo-realistic 3D to consumer mobile devices.
Speaking exclusively to TechRadar, Imagination Technolgies' PR Director, David Harold said of the deal:
"Well, we don't want to tip our hand but this acquisition opens up the potential for highly photorealistic imagery to reach new real-time applications and markets, including consumer, not possible previously, via its integration with POWERVR, which is the de facto standard for mobile and embedded graphics.
"We have a proven track record of disrupting markets by bringing new and high-end technologies to consumer and embedded products: ray tracing is a key additional technology that traditionally has been regarded as the exclusive domain of specialised markets and non real-time applications. We will change that."
"We would not have acquired this [Caustic] technology if we did not believe we could get it into handsets," he added, commenting on the new deal.
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Apple owns a 9.5% stake in Imagination Technologies, the company who provides the video chips for the iPhone. Yesterday it announced a $27 million (£17 million) deal that promises to bring photo-realistic 3D to consumer mobile devices.
Speaking exclusively to TechRadar, Imagination Technolgies' PR Director, David Harold said of the deal:
"Well, we don't want to tip our hand but this acquisition opens up the potential for highly photorealistic imagery to reach new real-time applications and markets, including consumer, not possible previously, via its integration with POWERVR, which is the de facto standard for mobile and embedded graphics.
"We have a proven track record of disrupting markets by bringing new and high-end technologies to consumer and embedded products: ray tracing is a key additional technology that traditionally has been regarded as the exclusive domain of specialised markets and non real-time applications. We will change that."
"We would not have acquired this [Caustic] technology if we did not believe we could get it into handsets," he added, commenting on the new deal.
Read More