WOW I buy an iMac for £1,100.00 and they give me a £100.00 back. I'm gonna have to sit down, how do they survive. This is crazy a thing of dreams! Steve your our savior, in these times of recession and struggle you've solved all our worries BY GIVING UP PATHETIC DISCOUNTS!!! I've worked in retail and commercial sales for 20 years and my customers would role about laughing at these price cuts. BAD SHOW APPLE!!