Apple is expected to allow mobile phone operators to subsidise the3G iPhone, according to a Times report.
The new iPhone is expected to be unveiled at WWDC08 by Steve Jobs. Sources indicate that it should reach selves by July. Times reports that UBS analysts believe that the new iPhone could be available across Europe for as little as €99, but think that this price is unlikely to be that low in the UK, where O2, the mobile operator, has a multi-year exclusive deal for the iPhone, suggesting that a British price could be close to £100.
Ben Wood, a CCS Insight analyst, said: “They are also looking for more flexibility on how the operators can price the iPhone, although I am not convinced that they will let them have open season on the price, as they have a lucrative iPod market to protect.”
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The new iPhone is expected to be unveiled at WWDC08 by Steve Jobs. Sources indicate that it should reach selves by July. Times reports that UBS analysts believe that the new iPhone could be available across Europe for as little as €99, but think that this price is unlikely to be that low in the UK, where O2, the mobile operator, has a multi-year exclusive deal for the iPhone, suggesting that a British price could be close to £100.
Ben Wood, a CCS Insight analyst, said: “They are also looking for more flexibility on how the operators can price the iPhone, although I am not convinced that they will let them have open season on the price, as they have a lucrative iPod market to protect.”
Read More