Apple September 2010 Special Event: Live Blog [Finished]

11:12 AM:
Steve Jobs says he asked one their favorite music groups to perform. Coldplay.

Chris Martin appears onstage playing the piano to close out the event.


11:10 AM:
Recap: New iPod shuffle, new iPod nano with multi-touch, new iPod touch with FaceTime, Retina Display, new version of iTunes with Ping music social network, new iOS 4.1 coming next week and iOS 4.2 in November, and new Apple TV with cheaper rentals, lower price.


11:08 AM:
Price of Apple TV is reduced from $229 to $99. Available in 4 weeks. Pre-order today.


11:06 AM:
We talked about AirPlay before. It's coming in November with iOS 4.2. One of the times we can do with AirPlay is stream content from an iOS device to an AppleTV.

Steve is playing Up on the iPad. Right by the volume control there is a new button that when press you can device where to stream it to. Chooses family room Apple TV and it plays on the Apple TV.

"You are going to be able to be watching a movie. Walk into the living room. Push a button and see it on the Apple TV"


11:01 AM:
Apple TV Demo:


Will use badges to show you how many episodes of each TV show season you haven't watched it.


10:54 AM:
Apple TV: 1/4 the size. Power built in. HDMI. Ethernet. Wi-Fi. 802.11n. No purchases on Apple TV. All Rentals. No storage management. Streaming No Syncing. Stunning photo slideshows. Silent, cool & tiny.

$4.99 first run HD Movie rentals. $.99 TV Show rentals. Commercial free. No all studios would do it. Only ABC and FOX. Rest of studios will see the light and get on board soon. Netflix Streaming! YouTube. Same user interface. Rotten Tomatoes integration.






10:51 AM:
One more thing! One more hobby :)

Apple TV introduced four years ago. Never been real hit. Number 1 thing people want is Hollywood movies & TV shows. They want everything in HD. They want lower prices for content. They don't want a computer on their TV. They don't want to manage storage. Don't want to sync to computer. They want something silent, cool, and small.

This is what we've heard from our customers and so we have made something new for them.


10:50 AM:
iTunes 10: Hybrid View. More Refined. Ping. Ping is available on your iPhone and iPod touch via iTunes Store app. Available today!


10:44 AM:
Ping: Social music discovery. Follow and be followed. Circle of Friends. Post thoughts and opinions. Custom song & album charts. Over 17,000 concert listings. 160 million iTunes users in 23 countries. Sign up immediately.


Demo. You can comment on photos. "It's a social network all about music."


10:40 AM:
New Hybrid view auto decides whether to show album art if there is enough room.


In iTunes 10 we are announcing Ping. Ping is a social network for music. Its like Facebook and Twitter meet iTunes. It's a social network all about music and its built right into iTunes.

Follow your favorite artists and friends and discovery music. It's built right into iTunes. There is a wall in iTunes just like Facebook.

Custom top ten chart based on the people you follow.


10:38 AM:
11.7 billion songs downloaded, 450 million TV episodes, 100 million movies, 35 million books, 160 million account for iTunes.

Today iTunes 10 is launched!

New Logo.


10:36 AM:
New Apple Ad for iPod Nano:


New Apple Ad for iPod touch:


10:30 AM:
iPod touch: Number 1 portable game player in the world. iPod touch outsells Nintendo and Sony portable game players combined. Over 1.5 billion game and entertainment titles download to iPod touch from App Store.

Even thinner. Retina Display. 326 ppi 24-bit color. A4 Chip. 3-axis Gyro. iOS 4.1 with Game Center. FaceTime with front camera. HD video recording. 40 hours of music playback. iMovie.

8GB $229. 32GB $299. 64GB $399. Available next week. Pre-order today.




10:24 AM:
iPod Nano: New nano has multi-touch. Its really small. No buttons. It has a clip. 46% smaller. 42% lighter. Volume buttons. VoiceOver. FM radio, Nike+, pedometer, 29 languages. 24 hours battery life. Rotatable screen. 6 colors. $149 8GB. $179 16GB.

Demo.












10:22 AM:
iPod Shuffle: New iPod shuffle has button, voiceover, playlists, and clip. Even smaller then second generation. 5 colors. Genius playlist. $49.




10:21: AM:
275 million iPods sold. One of the secrets to the iPod's success is that even though the iPod has a very high market share we have never rested. This year we have gone wild.

This year we have all new iPod designs for every single model of iPod. It's the biggest change in the iPod lineup ever.

10:20 AM:
iOS 4.2 coming out in November. Free for iPhone, iPod touch, iPad.

10:16 AM:
I got a little surprise for you today. It's a sneak peak at iOS 4.2. It's all about iPad. It's bringing everything to iPad. Multitasking, folders etc to iPad. We're adding wireless printing to iOS and AirPlay.

Let me give you a little feel of printing. When selecting print from Tools in iPages. You can select new Print option. New Print Center app that lets you examine jobs that are printing.

Now what is AirPlay. Stream audio, video & photos over Wi-Fi to other devices.

Demo of iOS 4.2 on iPad.




10:15 AM:
Steve Jobs: "It's on a phone. That's pretty remarkable". iOS 4.1 will be available next week. It's for iPhone and iPod touch.

10:12 AM:
Mike Capps President of Epic Games is demonstrating a new game in development code named "Project Sword". With Game Center all the social integration is done for the company. Game will be available this holiday season.


10:10 AM:
Game Center is all about multiplayer games. You can compare scores. Discover games your friends are playing.


10:09 AM:
High Dynamic Range photos. When you turn on HDR it actually takes three photos in rapid succession. It takes one normal, one over exposed, and one underexposed photo. It then combines the three to produce high possible quality photo.


10:08 AM:
First of all alot of bugs have been fixed. Proximity, Bluetooth, iPhone 3G bugs fixed.

New High Dynamic Range photos feature. HD video upload over WiFi is built in. TV show rentals in addition to purchases. Game Center is now making its debut for end users.


10:08 AM: Now I want to talk about iOS. It's been a revolution in both touch and apps. Mobile applications were completely different before. 120 million iOS devices shipped.

We are activating a little over 230,000 iOS devices per day. These are new applications and do not include updates.

Over 6.5 billion downloads from the app store. 200 apps are downloaded every second.

250,000 apps on the App Store. 25,000 iPad apps. "Today we are introducing iOS 4.1"

10:00 AM:
Steve Jobs: Good morning. Thanks for coming this morning. Thank you. Thank you.

Thank you very much. My partner in crime is here today. Steve Wozniak. Stand up! Thank you for coming. We've got some real cool stuff to show you this morning.


First up is an update on Apple Retail. New Paris Store. Second Store in China (Shanghai). "It is a forty foot high glass cylinder". The third big store we've opened recently is in London. Second really large store in London. Beautiful old building we've restored right in the heart of London. (Covent Garden).

300 stores in 10 different countries. Soon opening first store in Spain to make it 11.
>1 million visitors some days.

One to One = 80,000/week



09:57 AM:
Audience is being asked to switch all devices to silence mode

People are being seated...



We will be live blogging Apple's September 2010 Special Event here starting at 10am PST / 1pm EST.

Stay Tuned!