Apple has severed ties with SurfaceInk after the company showcased a prototype 12.1-inch tablet during an electronics trade show.
The firm had worked on several Apple products over nearly a decade according to the New York Times.
Eric Bauswell, chief executive of the engineering design company, confirmed on Thursday that SurfaceInk and Apple had “gone separate directions.”
Bauswell said that his company was let go because of “Apple’s growing awareness of our turnkey capabilities,” referring to their business of designing products for its clients. “I think they view our capabilities as an opportunity for competitors, “ he said.
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The firm had worked on several Apple products over nearly a decade according to the New York Times.
Eric Bauswell, chief executive of the engineering design company, confirmed on Thursday that SurfaceInk and Apple had “gone separate directions.”
Bauswell said that his company was let go because of “Apple’s growing awareness of our turnkey capabilities,” referring to their business of designing products for its clients. “I think they view our capabilities as an opportunity for competitors, “ he said.
Read More