Macs See Huge Surge in Government Sales

Apple saw gains in government, big business, and the European home market between Q1 and Q2, according to data from Needham IDC.

Analyst Charlie Wolf found that:
● At 35%, Mac shipment growth in June easily exceeded the market's growth rate of 20.9%.
● Mac shipments grew 31.4% in the home market, topping the market's growth rate of 25.2%.
● At 49.8%, the Mac's growth in business was three times higher than the market's 15.7%.
● Mac shipments in government grew 200%, sixteen times faster than the market's 12.1%.

While Apple's fastest growth was in the largest enterprises, Wolf found an "intriguing phenomenon" in the European home market where Apple's unit share more than doubled between Q1 and Q2 (from 3.4% to 7%) and its dollar share more than tripled (from 4.6% to 15.4%).


"The key driver appears to be the iPhone. The iPhone holds a higher share in the European smartphone market than it does in the U.S. because it is distributed through multiple carriers in most countries in this region. In addition, the halo effect emanating from the iPhone is undoubtedly stronger than the iPod halo effect."

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