Barnes & Noble Revamps and Renames iPhone, iPad Apps

Barnes & Noble has released an update to its eReader apps renaming them Nook for iPhone and Nook for iPad.

Barnes & Noble gives NOOK for iPhone users the ability to tailor the way they consume content, offering a simple, attractive reading experience from the handheld device. Users can create completely personalized or utilize professionally designed themes, and optimize content for day or night reading, with one-tap options and a preview before settings are changed. With unparalleled customization features, the NOOK for iPhone app offers customers the ability to choose from millions of colors for fonts, backgrounds or links, as well as the option to control screen brightness to make reading on the iPhone easy and comfortable. Barnes & Noble designed the NOOK for iPhone to optimize eBook cover art and text on the new iPhone 4’s Retina display, and it also works well on earlier iPhone and iPod touch models.

The new NOOK for iPhone also offers more choice than ever before in an iPhone eReading app: line spacing, font style and sizes, and justification can be adjusted according to user preference. Customers can also opt to use the publisher’s original setting to view the eBook exactly as the publisher and author intended. NOOK for iPhone offers portrait or landscape viewing; one-touch access to highlight, make notes or bookmark a page; and the ability to easily delete samples from within the application. Learn more or get the new application at www.bn.com/NOOKforiPhone and www.itunes.com/appstore.


“We are committed to offering an easy-to-use, comfortable, and fun NOOK eReading experience across multiple platforms. NOOK for iPhone users can shop Barnes & Noble’s vast catalog of eBooks, while enjoying new, customization features and sharing their favorite eBooks with friends for free,” said Douglas Gottlieb, Vice President, Digital Products for Barnes & Noble.com. “NOOK for iPhone puts thousands of eBooks in your pocket, and the reading experience is fantastic. It’s another way that Barnes & Noble’s NOOK offering makes it truly easy to read what you love, anywhere you like.”

Lend eBooks to Friends
Using Barnes & Noble’s innovative and exclusive LendMe technology, customers can share eligible eBooks, easily identified by the LendMe icon, with other NOOK software users. The lending feature, uniquely offered across the NOOK eReading platform, lets friends and family enjoy the eBook for up to 14 days. LendMe recipients have access to a wide variety of eBooks on both the NOOK eBook Reader and their NOOK software-enabled PC, iPad, iPhone, iPod touch, or Android smartphone.

Like the iPad application, NOOK for iPhone users can initiate, accept and defer eBook lending right inside the app. The new app also seamlessly integrates LendMe into the device experience, so users can simply send the lend offer by tapping their iPhone or iPod touch contacts for the most streamlined sharing possible. And when NOOK software-enabled iPhone, iPod touch or iPad users receive a LendMe offer, it will appear within the application where they can see the eBook’s cover and the message from their friend.

Get In Sync
NOOK for iPhone users can easily read across multiple devices by syncing the last page read of the last eBook opened on their iPhone or iPod touch with other NOOK software-enabled devices including iPad, Android smartphone (OS 1.6 or higher) or Windows-based PC desktop, laptop or netbook. NOOK for iPhone also quickly syncs users’ entire library, current reading position, notes, highlights and bookmarks with other NOOK software-enabled devices.


Additional features available in NOOK for iPhone include:
● Shop the expansive Barnes & Noble eBookstore: Search, explore and browse through more than one million eBooks at www.bn.com/ebooks directly by touching Shop from the Library. The vast majority of titles are available for $9.99 or less, there are free samples of all eBooks, and more than a half-million free classics. Learn more from thousands of editorial and customer reviews. Pick a current favorite – Barnes & Noble offers 196 of 205 current New York Times Best Sellers – a classic or anything in between and download it wirelessly in seconds.
● Access your personal Barnes & Noble digital library: All eBooks purchased through the Barnes & Noble eBookstore, including those purchased online, on NOOK eBook Readers and software-enabled devices, are at your fingertips in your Library. Customers with large digital libraries will appreciate the search option that helps them find the desired title quickly.
● Full-featured library: As found on NOOK for iPad, NOOK for iPhone features two library views: Library Grid view for displaying easy-to-read, beautiful covers, and Library List. The Library also provides rich product details for each eBook including the synopsis and easy access to more titles from that author. Users can sort by recently read, author or title, or get to their content faster with an in-book search to locate a particular word or phrase.
● Take notes: Bookmark pages, make highlights and write notes. Simply tap a word or drag your finger across a section to highlight it or make a note. In addition to appearing on your iPhone or iPod touch, your bookmarks, highlights and notes will also appear on an iPad and PC enabled with free NOOK software. Other devices will be added soon.
● Learn more: Touch and hold on a word on the screen and the in-app dictionary looks up the word’s meaning. Want to learn more? Simply tap one of the options to take you to the Google or Wikipedia page on that word or term using the Web browser. Barnes & Noble also makes it easy to get started with a quick start tutorial on first login.
● Follows the standard: Now, iPhone users will read eBooks formatted in ePub, quickly becoming the industry standard.

NOOK for iPad
The NOOK family of devices and software continues to evolve with an update for the iPad app, available at www.bn.com/NOOKforiPad and www.itunes.com/appstore. Complete with a new name, NOOK for iPad continues to differentiate itself from other iPad applications with an industry-first “Rate” feature – a fun and helpful way for users to indicate and easily sort their favorite reads. iPad users can simply tap the stars beneath all of the eBooks in the Library to give each a rating of one to five. NOOK for iPad also includes additional performance enhancements from the previous version.

[Nook for iPhone] [Nook for iPad]