Apple to Offer 99 Cent TV Show Rentals?

Apple is reportedly in talks to bring 99 cent TV Show rentals to the next version of its Apple TV, according to NewTeeVee.

According to sources, Apple is trying to get TV programmers to let it rent individual TV shows for 99 cents each, as opposed to the $1.99 it receives for sales of standard-definition episodes and the $2.99 it gets for selling HD episodes. The TV rental program would work in much the same way that movie rentals now work through iTunes; once an episode is purchased, the consumer will have 30 days to start watching the video. And once started, the TV rental will be available for 24 hours before it expires.

Engadget recently predicted a $99 AppleTV which streams from the cloud. That article was followed up by an article from the New York Times which said Apple is working on a completely redesigned interface for the Apple TV.


Read More [via Martin]