Apple Showcases M5 Pro and M5 Max Capabilities in New MacBook Pro Ad [Video]

Apple has shared a new video introducing the updated MacBook Pro, putting the focus squarely on the performance gains enabled by the M5 Pro and M5 Max chips.

The ad, titled "Introducing the new MacBook Pro," moves quickly through a range of high-end workflows. It shows professionals using the laptops for software development, analyzing medical slides, 3D rendering, and video production. Throughout the clips, Apple uses text overlays to quantify the speed boost over older M1-generation hardware, claiming up to 2x faster CPU performance and up to 5x faster graphics.


The video also runs through several of the core hardware changes that accompanied today's launch. It highlights up to twice the SSD speed and reminds buyers that the higher-end configurations now start at 1TB of base storage. There are also callouts for a 128GB unified memory ceiling and up to 8x faster AI performance compared to M1, powered by the Neural Accelerators built into Apple's new Fusion Architecture.

Apple officially announced the notebooks earlier today. Available in space black and silver, the machines are up for pre-order now and will start arriving to customers on March 11.

Take a look at the video below.