iPhone 15 Pro Max Was Best-selling Smartphone in Q1 2024 [Chart]

The iPhone 15 Pro Max was the best-selling smartphone in the first quarter of 2024, according to a new report from Counterpoint Research.

Apple reportedly held the top four spots in Q1 2024 with the iPhone 15 Pro Max being followed by the iPhone 15, iPhone 15 Pro, and iPhone 14.

The growing popularity of the Apple Pro line-up was evident, as it captured half of Apple's total sales in Q1 2024, a significant increase from 24% in Q1 2020. The Pro iPhones have become the major revenue drivers for Apple, contributing over 60% of its sales value in Q1 2024. The Pro line-up offers substantial upgrades and significant enhancements over the base models. This strategic move has proven successful, as consumers are willing to pay for premium features. The Pro line-up's features include an innovative dynamic island interface, more advanced chipsets, ultra-smooth displays, titanium chassis and a telephoto camera. The iPhone 15 Pro Max performed well despite its first price increase since the launch of the Pro series in 2019, indicating a strong consumer desire for the extra features the Pro line offers.


Overall the top ten positions were dominated by Apple and Samsung with each securing five positions. The Samsung Galaxy S24 Ultra came in fifth, followed by the Galaxy A15 5G, the Galaxy A54, the iPhone 15 Plus, the Galaxy S24, and finally the Galaxy A34.

Going forward, Counterpoint believes the top 10 best-selling smartphones will capture an even larger share of total smartphone sales as OEMs focus on leaner portfolios with premium features like GenAI.

More details in the full report linked below...

Read More