Apple Spends a Lot on Advertising, Microsoft Spends Double

POST

MAIL

Posted May 7, 2010 at 4:56pm by iClarified

SAI's Chart of Day shows how much tech companies like Apple spend on advertising.

Apple spends half as much on ads as Microsoft, and appears to get more out them. This sort of surprised us, as it seems that iPhone ads are constantly on TV.

Also notable is that Yahoo plans to spend $80 million on its new "It's You" ad campaign. That's almost double what it spent last year.

Apple Spends a Lot on Advertising, Microsoft Spends Double

Follow iClarified

Add Comment

Would you like to be notified when someone replies or adds a new comment?

Yes (All Threads)

Yes (This Thread Only)

Notifications

Would you like to be notified when we post a new Apple news article or tutorial?

Yes

Comments (3)

You must login or register to add a comment...

Add Comment

river - May 8, 2010 at 11:44am

Are the numbers right? A quick calculation using the numbers in the graph shows that Microsoft revenue is roughly above 57000 mil whereas Apple's is very close (49800 mil.) I did not expect to be this close !!

Reply · Like

Telia - May 7, 2010 at 8:07pm

It's easy to forget that Microsoft has a much larger market share than Apple and therefore has a lot more capital to mobilize. Then again, Apple has no gearing and holds a lot more cash in reserve. I think the primitive conclusion to draw from this is that Apple are very effective with their advertising campaign whilst Microsoft are less effective but have more exposure (and gain more)

Reply · Like

Microsft - May 8, 2010 at 8:56am

But that Market share gap is closing

Reply · Like

Recent. Read the latest Apple News.

RECENT

DJI Introduces Its Own Portable Power Stations [Video]

Apple to Revamp Calculator App for macOS 15 [Rumor]

Apple Removes WhatsApp and Threads From App Store in China

Display Cover Glass for New HomePod Allegedly Leaked

Apple Mystery Thriller 'Sunny' Starring Rashida Jones Will Premiere July 10

More News

Tutorials. Help is here.

TUTORIALS