WSJ Announces Subscription Fees for iPhone Users

Beginning Oct. 24, the WSJ Mobile Reader application, currently available on BlackBerry smartphones and Apple iPhone and iPod touch devices, will require a separate mobile subscription for full access to Journal subscription content. The application itself will remain free to download and contain both free and subscription content, emulating the experience found on WSJ.com.

"There is much value in being constantly and fully briefed, and our WSJ Mobile Reader offers that important service," said Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal. "Dow Jones journalism is delivered not daily - but minute-by-minute on a mobile device."

Beginning next week, users of the WSJ Mobile Reader will receive messages indicating that a separate mobile subscription will soon be required for full access to subscription content. As a special promotion, both current WSJ Mobile Reader users and new users who register prior to Oct. 24 will receive a 90-day extension before a mobile subscription is required.


In addition to the new subscription offering, several new features will be added to the WSJ Mobile Reader, including advanced save and share functions, enhanced market data, stock tracking and personalization capabilities.

"Our new mobile subscription model will enable us to continue to invest in the world's most essential news content and deliver it to our subscribers wherever and whenever they want it," said Gordon McLeod, president of The Wall Street Journal Digital Network. "This transition also reinforces the value of our content on mobile, just as we've done online for more than a decade."

Users may subscribe for full access directly from their mobile device. A mobile-only subscription will cost $2/week, while a mobile subscription combined with either a print Journal or WSJ.com subscription will be $1/week. Subscribers of both the print and online editions of the Journal will receive free access to all subscription content on the WSJ Mobile Reader.

In conjunction with the launch of the WSJ Mobile Reader subscription offering, the WSJ.com mobile-optimized Web site (http://m.wsj.com) will also require a WSJ.com subscription for full access to subscription content.


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