Apple Stores to Get Dedicated iPhone Areas?

Apple may be redesigning its retail stores to include dedicated iPhone areas for activation and support, according to MacRumors.

The activation zones will reportedly be staffed by a new category of retail store employee called "iPhone Experts", who will be denoted by unique name badges and t-shirts. With the move, Apple is clearly looking to streamline the iPhone purchasing experience for customers and provide a dedicated iPhone point of contact within the crowded retail store setting, particularly for new customers whose first experience with Apple products may be the iPhone.

These changes could occur as early as tomorrow...


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