Samsung's First Brand Store Aims to Compete With the Apple Store [Video]

Here's a look at the first brand store for Samsung in North America which just opened in Metro Vancouver.

The Vancouver Sun got a sneak peak at the store located in Burnaby's Metropolis in Metrotown mall.


A showcase for all that is mobile in Samsung's growing lineup of consumer products -- from smartphones, to tablets, notebook computers and digital cameras -- the Metro Vancouver store could be seen as a legacy of the 2010 Olympic Games. It was the enthusiastic reaction to Samsung's offical Olympic partner showcases here that put Vancouver on the agenda when Samsung started scouting possible locations for a Canadian store. When a prime spot in the Metrotown shopping centre came up, that sealed the deal.

"Back in the 2010 winter Olympics, since we're a global partner, we had partnerships and pavilions set up in Vancouver and we interacted with tens of thousands of customers," said James Politeski, who became the first non-Korean president of Samsung Canada when he was named to the post last December. "Their reaction was 'wow, Samsung is amazing, these products are amazing, tell us more.'"

Nelson Lemos, Samsung's director of channel sales offers a tour of the store which can be seen below. How do you think it compares with the Apple Store?

[via Pete]