RIM Launches Anticlimactic Anti-Apple Ad Campaign [Video]

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Posted May 7, 2012 at 5:01pm by iClarified

RIM has launched a new 'Wake Up. Be Bold.' ad campaign revealing that it was behind the staged demonstration at an Apple Store in Sydney.

Navigating to http://www.wakeupbebold.com will launch a narration of scrolling text which urges viewers to "WAKE UP. It's time to mean business." and "You don't just think different... you do different."

Hit the link below to see more...

RIM Launches Anticlimactic Anti-Apple Ad Campaign [Video]

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Comments (7)

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Junaid - May 9, 2012 at 6:35am

i don't find anything anti-iphone in this ad, all they are doing is promoting their product like others doing, but the wakeup protest you can say was anti-iphone, and these kind of cheap marketing tactics are not effecting iPhone.

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krux - May 7, 2012 at 9:27pm

RIM should maybe http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Campaign-analysis/Guide-to-Greener-Electronics/

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f1982 - May 7, 2012 at 9:15pm

It seems people are hearing what they want to believe here. This is a 100% positive slant ad. There is no hint of a mention of any other device, it just says that the blackberry is the only choice for business. Fair enough, talking up your biggest market and biggest strength. People really seem to want to kick BB when they're down! I agree that if the wake up campaign was by blackberry then that shows desperation, but highlighting the fact that most apple product owners have sheeplike tendencies is the most obvious chink in the apple armour. I can see why they went that way, if it indeed was them.

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Me - May 7, 2012 at 5:41pm

It's probably them that went to apple store dressed in black last week on the bus They are so pessimistic .. No body wants a blackberry anymore .. Those days are gone..

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Adcpolo - May 7, 2012 at 5:31pm

Ok! Now that I'm awake what's next?!!

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Heyy - May 7, 2012 at 5:20pm

Omg .. RIM is so desprate ....

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Chryse - May 7, 2012 at 5:12pm

Well said... Lols

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