McGraw-Hill CEO: Apple's Push Into Digital Textbooks Was Steve Jobs' Vision

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Posted January 21, 2012 at 5:12am by iClarified

Commenting on Apple's new push into digital textbooks, McGraw-Hill CEO Terry McGraw says 'this was [Steve's] vision'.

AllThingsD posts a mini-transcript of their conversation with McGraw following Apple's education event yesterday.

Peter Kafka: Apple has been talking to publishers about textbooks on the iPads for a couple of years. Why are you doing this now?

Terry McGraw: Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.

McGraw continues to say that his company is pursuing this space now because "Apple has really essentially turbocharged the process, and it's just going to open up the world of learning to more people".

When asked if they will pursue a similar program with other platforms, McGraw said "Steve Jobs and Apple, have done more, in terms of creating this personalized learning platform than anyone" but they will do anything they can to make this the most meaningful space.

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McGraw-Hill CEO: Apple's Push Into Digital Textbooks Was Steve Jobs' Vision

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cameron - January 21, 2012 at 3:15pm

Think bigger then just textbook apps. make a limited verion of the ipad with only edu. apps able to be downloaded and pitch it to school nation wide. just think if a kid could walk into high school with just one book size edu. ipad that he bought from his or hers schools. be able to do all his work from all his classes on one pad. and able to turn in his work over the int. easy. oppitons 2 make state school funding pay for all the pads. so that teachers could totaly reg. what that student works on, looks at, reads ect. email back tons more ideas with this.

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Gurkha - January 21, 2012 at 7:30pm

The cost of school books alone is so high, I bet the return on investment wouldn't take that long to recoup the costs.