November 22, 2024
iPhone Loses Market Share in European Countries

iPhone Loses Market Share in European Countries

Posted December 22, 2011 at 6:09pm by iClarified
The iPhone is losing market share in European countries due to weakening economies, according to a Reuters report.

Data from research firm Kantar Worldpanel ComTech showed that while Apple's release of the iPhone 4S strengthened its position in Britain and the United States, the company lost share in continental Europe.

"In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal," said Dominic Sunnebo, global consumer insight director.


In the United States, Apple's market share in the 12 weeks to end-November rose to 36% from 25% a year earlier. Apple's share in Britain also rose to 31% from 21%.

However, in France Apple's share slipped from 29% to 20% and in Germany from 27% to 22%. Similar drops were also found in Italy and Spain.

European sales of iPhone are said to have been affected by weakening economies across the continent. "The French market is showing increasing signs of price sensitivity," Sunnebo said.

Google's Android devices which are offered in a wider variety of models and prices and fairing better. "In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset," Sunnebo said.


Read More


iPhone Loses Market Share in European Countries
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (1)
You must login or register to add a comment...
Mustang
Mustang - December 22, 2011 at 8:51pm
That's bad...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS