Apple Ranked Fifth Among Online Retailers on Black Friday

Apple ranked fifth among online retailers on Black Friday, according to a comScore press release.

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

Most Visited Retailer Properties on Black Friday
1 Amazon
2 Walmart
3 Best Buy
4 Target
5 Apple


"Each of the top online retailers generated significantly greater Black Friday activity compared to last year," said comScore chairman, Gian Fulgoni. "Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole."

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