Apple Allows In-App Subscriptions for iOS Games

Apple has allowed Big Fish Games to offer its titles by in-app subscription on the iPad, reports Bloomberg. The Seattle company is the first to offer access to dozens of game titles for $6.99 per month.

When Apple introduced its subscription feature earlier this year, Paul Thelen, the founder of Big Fish, saw it as an opportunity to offer an "all-you-can-eat" service. That lets players jump in and out of different games without having to make a bunch of downloads. While game-subscription services have a mixed record of success, the popularity of the iPad, along with the easy payment method provided by Apple's App Store, will make the offering attractive, Thelen said.

Games played through the subscription are streamed to the device and will initially require Wi-Fi.


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