Unhappy Investors Want Nintendo to Develop for the iPhone

Unsatisfied with Nintendo's performance, investors want the company to develop titles for Apple's iPhone, reports Bloomberg.

Iwata, who's said Nintendo will only make titles for its own products as long as he's in charge, should scrap that strategy to avoid further alienating investors who've driven the stock to six-year lows, fund manager Masamitsu Ohki said. One option may be acquisitions as the past successes of the Wii and DS helped Nintendo, the world's largest video-game maker, build a 1.05 trillion yen ($13.7 billion) war chest in cash, equivalents and short-term investments.

"Smartphones are the new battlefield for the gaming industry," said Ohki, a fund manager at Tokyo-based Stats Investment Management Co. "Nintendo should try to either buy its way into this platform or develop something totally new."


The debut of the Nintendo 3DS resulted in disappointing sales leading the company to cut prices 40% in Japan and 32% in the U.S.

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