November 23, 2024
Cosmo For Guys Creates 'iPad Head Girl' [Video]

Cosmo For Guys Creates 'iPad Head Girl' [Video]

Posted August 1, 2011 at 10:28pm by iClarified
Cosmo for Guys has surrounded a girl's head with four iPads and sent her to walk around New York City to promote the iPad only magazine launch today. The four iPad screens are showing video of the girl's head from different angles.

The video shows 'iPad Head Girl' getting a lot of attention as she walks around. Only one guy gets brave enough to sit down and touch her face (ie the video of her face on an iPad). His touch launches the Cosmo for Guys app.

"The concept and analogy here is to show a guy 'getting inside a girl's head' and sort of 'reading her mind' by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think," says the viral's Creative Director Michael Krivicka.


"Once the girl put on the 'iPad head', she was not able to see. And since she had to walk around the park, we had to figure out a way for her to see inside the iPad Head. So we hid a camera inside her purse that would feed live video into a pair of video glasses she was wearing inside the iPad Head. That allowed her to see where she was walking," explains Krivicka.

You can check out the iPad magazine here and watch the video below...

[via TNW]





Cosmo For Guys Creates 'iPad Head Girl' [Video]

Cosmo For Guys Creates 'iPad Head Girl' [Video] Cosmo For Guys Creates 'iPad Head Girl' [Video]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS