Apple to Use Its September Event to Unveil the iPhone 5?

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Posted April 12, 2011 at 10:54am by iClarified

Apple may be planning to use its annual September media event to unveil the iPhone 5, according to a Digital Daily report.

Increasingly, I’m hearing speculation about the company possibly commandeering its annual September media event to launch the device instead. Which seems plausible. Buzz-wise, the iPod has been subsumed by the iPhone... So why not spice things up by throwing the iPhone into the mix? Doing so would not only give Apple a few more months to prep the device and the services rumored to launch alongside it, it would re-energize one of the company’s most important annual events and introduce the iPhone 5 right as we head into the busy holiday shopping season.

Digital Daily also points to an Avian Securities investor note that corroborates reports of a later iPhone 5 release.

"Conversations with yet another key component supplier indicates that production for iPhone 5 will begin in September," Avian's analysts said in a note. "This is consistent with Avian findings in the supply chain in recent months and we believe the consensus view is moving towards this scenario."

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Apple to Use Its September Event to Unveil the iPhone 5?

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Harrykojak - April 13, 2011 at 8:16am

How in the hell does a device release in the same month that said device is suppose to start production?

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James - April 12, 2011 at 2:04pm

Doing so would not 'spice things up' it would cannabilize sales which is why Apple holds separate events. If they do this it's do to a shortage or major issues during development which you can bet was taking place for at least a year now. (iphone 4 was in development for 1.5yrs prior to launch). That's how companies work and how they have to work.