Google Adds AdSense to Admob

Google is now letting eligible iPhone developers in the AdMob network show Google AdSense ads when AdMob is not available. This will also enable Google advertisers to extend the reach of their mobile campaigns to the thousands mobile apps in AdMob's network, such as Rovio's 'Angry Birds'.

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We’ve worked hard to make it as easy as possible for AdMob publishers to access this new inventory. Publishers using a recent version of the SDK will not have to update their code. Reporting will integrate directly into your AdMob account, and you will continue to receive a single check from AdMob each month.

Publishers should note that they will not be able to filter the types of AdSense ads (e.g. category, URL) that run in their app. As a result, publishers who have ad filters selected for their AdMob inventory need to opt in to receive Google ads. Publishers can check their “App Settings” tab in the Sites & Apps section of their publisher account to see if they are eligible for Google ads and opt in.


Eligible iPhone and Android application publishers not utilizing ad filters will be opted into receiving Google ads as the feature is rolled out in phases over the next several weeks.
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