Google Announces Interactive Video Ads

At Allen & Co.'s annual gathering of media moguls, Google promised a new interactive ad formats that would outperform banner and search ads, according to the WSJ.

Google Chief Executive Eric Schmidt championed "interactive video ads," which he said are on the way. Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages. That means they could allow Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.

Mr. Schmidt said in an interview Thursday that he has pushed Google's ad teams to think about the potential for such ads, which he suggested would eventually become prevalent. But he didn't comment on any specific plans for them.


Sounds like iAds...

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