WSJ: Apple is Cutting iPhone X Production Due to Weaker Than Expected Demand

POST

MAIL

Posted January 30, 2018 at 3:53pm by iClarified

The WSJ reports that Apple is cutting iPhone X production due to weaker than expected demand.

Corroborating a recent report from Nikkei, the WSJ says Apple plans to make about 20 million iPhone X handsets in 1Q18, down from its planned production of 40 million. Some component orders have been cut by 60%.

“They always do this when things aren’t selling well. It’s a real headache,” a source said.

Apple hasn't responded to the reports but it will announced earnings for the quarter ending December 31st on Thursday. It's expected to announced a sales unit increase of 1.5% for all iPhone devices including the 6,7, and 8 models.

The late launch of the iPhone X without Touch ID and its $1,000 base price are thought to be reasons for the lower than expected demand.

“They need to adjust their attitude to consumers,” said Kylie Huang, a Taiwan-based analyst at Daiwa Capital Markets covering the Apple supply chain. “Consumers are not stupid. People love Apple but they still have limitations.”

It's possible that Apple could still perform well in the quarter to its mix of older generation devices.

“Apple doesn’t need to rely on one model to perform very well to be able to achieve the financial results they are aiming at,” says Canalys analyst Nicole Peng.

Hit the link below for more details...

Read More

WSJ: Apple is Cutting iPhone X Production Due to Weaker Than Expected Demand

Follow iClarified

Really? - February 1, 2018 at 4:22pm

It’s not even that Samsung has been using OLED screens for years and they didn’t charge a grand But apple says the price is that high cause of the screen. Also that the camera is better cause of the dual lens. Yet Samsung has the same or even better camera and they didn’t boost the price. There’s other specs that Samsung has that the iPhone X has so what’s the real reason? Apple just knows that apple sheeps will pay any amount for a new product that another company has. Just say it’s innovative and you got yourself a sale. I have the iPhone X also but I came from the 7.

Reply · Like

D4xM4Nx - January 31, 2018 at 9:54am

I still love mine, coming from an iPhone 6 it feels like alien tech lol. The notch isn't a huge issue, older iPhones had it much bigger and no one complained. The OLED screen is gorgeous, and it's far less prone to burning than Samsung shit. However it's too overpriced, people didn't find the new features worth it. True that the iPhone X is more a limited edition super smartphone than a regular product.

Fred Claus - January 30, 2018 at 10:48pm

I held off and will continue to do so because of the lack of Touch ID. Not sure if you all were disappointed as well.

ReggieT - January 30, 2018 at 5:47pm

Slap an Apple logo onto a LG G6, that would of been more innovative.

Reader - January 30, 2018 at 5:26pm

I would say 1000$ starting price

Did it

Marioissuper - January 30, 2018 at 5:18pm

That ugly notch is the reason for weaker demand.

drigomarki - January 30, 2018 at 8:40pm

Only reason I didn't get it.

Aneda Toke - January 30, 2018 at 10:23pm

I don't mind the notch. I don't even see it's there most of the time. You're not looking at the side of the screen when watching videos anyway. Your eyes are on the center. I like this phone but I paid Wayyy too much and it's now discontinued after just a few short months. I guess I chalk it up as a "limited edition" iPhone.