Apple Takes Nearly 50% of Desktop PC Revenue

In October 2009, Apple took 47.71% of the revenue for desktop computers up from 33.44% a year earlier, according to NPD market research.

BetaNews notes that It's a stunning number, given just how many Windows PC companies combined command so much more market share, while competing for the same revenue share... The larger questions: Can Apple sustain such high desktop dollar share? Does Apple benefit long-term from the trend? "No" is likely answer to both questions.

Stephen Baker, a NPD VP, indicates that some of the gains may be due to the release of the new iMac during the same month that sales of Windows PCs declined ahead of Windows 7's October 22nd launch. "You only really had 10 days to catch up some 20 days of lost [Windows PC] sales," Baker said.


Additionally the recession which most strongly affected mid to low budget consumers force hit following the late-September 2008 stock market crash. "You're comparing the [iMac] launch month this year to the month last year when people stopped going into stores to buy things," Baker said. "To some extent it's a little bit apples and oranges."

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