Tim Cook Blames 'Pause' in iPhone 7 Purchases on iPhone 8 Rumors

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Posted May 3, 2017 at 6:12am by iClarified

During the company's second quarter earnings call today, Apple CEO Tim Cook attributed a 'pause' in iPhone 7 purchases to the many leaks and rumors about its next generation iPhone. Unit sales of the iPhone 7 were down 1% year over year and could drop further in Q3.

Cook responded to a question regarding a research survey that found a nine year low in iPhone purchase intent and a declining retention rate.

"I only glanced at it and so I haven't had time to study it", said Cook. "But in general what we are seeing, we're seeing what we believe to be a pause in purchases on iPhone which we believe are due to the earlier and much more frequent reports about future iPhones. And so that part is clearly going on, and it could be what's behind the data. I don't know but we are seeing that, in full transparency."

It's not surprising the customers are holding off on upgrading their devices for the tenth anniversary iPhone. Rumors suggest it will be a massive update.

It will purportedly have a chassis made of reinforced glass with a stainless steel metal frame and an edge-to-edge display that has no bezels on the top and bottom. Additionally, the front camera, Touch ID, speaker, and other sensors will apparently be embedded into the display. Another report claims that the device would be a clear piece of glass with a next-generation OLED screen. The 5.8-inch screen is said to feature a main 5.15-inch display area with a reserved 'function area' below for virtual buttons. The device may use a stacked logic board design freeing up space for a larger battery pack. More recently, Apple is said to be equipping the phone with wireless charging, an iris scanner or face scanner, and a 3D camera.

Lately we've been hearing that the new iPhone's release may be delayed until October or November. Those rumors may be beneficial to Apple's sales in Q3. Are you holding off on an iPhone 7 purchase to jump straight to the iPhone 8? Let us know in the comments!

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Tim Cook Blames 'Pause' in iPhone 7 Purchases on iPhone 8 Rumors

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Chappie - May 5, 2017 at 10:05pm

This is what Apple does every year improve camera pixels a little bit, improve processor, update bluetooth and you've been charging premium prices $750++ no wonder you have $250 billion cash. Innovate Apple! Every year 16GB iPhone wow this year 32GB how long have you been making 16GB models and ripping consumers off. Samsung has OLED, wireless charging for many years now. They don't bring anything new... they improve a little bit then people pay full price for their phones and add to their stock pile of cash.

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Hafiz - May 4, 2017 at 3:41am

Yes I am ... something new will be launch during the event as APPLE has to compete with other Smart Phone... hope this change will be revolutionary for Smartphones Market

Ezlife999 - May 3, 2017 at 6:12pm

I purchase regardless no holding back. iPhones are cheap to buy. $1000 is chump change so I don't get why people need to save up. Pfttttt

Harvey Lubin - May 3, 2017 at 4:36pm

Tim Cook's comment about the iPhone 8 rumors was a clever strategy. Apple never responds directly to rumors or confirms that they are developing new products before they are revealed officially by the company. Without confirming any of the rumors about the iPhone 8, Cook is drawing attention to the rumors, which in effect helps promote public awareness about the many rumors on the next iPhone. This helps to pre-sell (or at least make people more aware and talk about) the upcoming iPhone 8.

rayz - May 4, 2017 at 4:39am

Maybe.. or maybe it's also true due to the fact that iPhone 7 is near identical model with the iphone 6

jbird72 - May 3, 2017 at 1:00pm

I'm currently on my 2nd 7 plus, this one is Product Red 256gb, prev was the Jet Black 128gb, currently own AirPods since December and IPad Pro 9.7 w/ Apple Pencil & Smart Keyboard & ATV4. I have owned every version of the iPhone, iPad and AppleTV & loved them all and will upgrade to whatever the 10th anniversary iPhone comes out.

Khaled S - May 3, 2017 at 12:46pm

if u don't want a "pause" don't use the same design for 3 years

Me - May 3, 2017 at 12:04pm

I didn't buy an iPhone 7 because there was no jailbreak bought one for my daughter . I won't buy one unless it's jailbroken

stevenlacross - May 3, 2017 at 12:38pm

Yeah same here, I'm on 6s plus with 9.3.3 jailbreak. Thank good for that new website cause the 1 year app doesn't work anymore

D4xM4Nx - May 3, 2017 at 11:34am

That's just corporate bullshit! As a customer, I'm more than just happy rocking both, my iPhone 6S & 6, not enough substance on the iPhone 7 to make me upgrade. They're lying to themselves.

Chip - May 3, 2017 at 7:38am

Nothing important to read here. 10th anniversary iphone 8? Really? They couldn't come up with something more appealing than a silly iPhone 8? I'll wait 5 more years or until what i have dies. Still not good enough for 1000 mobile phone only one generation up from the last.

captain Obvious - May 3, 2017 at 11:15am

I agree iPhone X would be cool.

Aman Batta - May 3, 2017 at 6:32am

At the moment I'm using iPhone 6S Plus and am pretty satisfied with it. I didn't go for 7 cause it didn't really have too many revolutionary changes. I'm certainly pretty excited about the iPhone 8 release but am not waiting to purchase it anytime soon. Rather I'm waiting for the iPhone 7S plus to be released and pick that up. I'm sure that phone will have a lot more innovations as well and will make it a worthwhile upgrade over 6S plus.

Sonnu - May 3, 2017 at 7:12am

There wont be any 7S plus... after 8 is launched..

Stink factor - May 3, 2017 at 7:21am

NO REVOLUTIONARY CHANGES? They removed the headphone jack so that all your old headphones are useless. If that is not revolutionary I don't know what is! rip Steve jobs rip Apple

Aman Batta - May 3, 2017 at 9:31am

@Sonnu, 7S and 8 might get launched together. Rather 8 will most probably get delayed by a couple of months.

Moderator - May 3, 2017 at 10:17am

Probably move forward, if you still stick with wired headset today I don't see how tech savvy you are.

Great! - May 4, 2017 at 12:59am

You'd dump your Apple stocks when they are climbing higher than ever? I won't.

biggest - May 5, 2017 at 11:49am

yeah it's true apple is safe bet long term. it's a healthy company on the books with a huge stockpile of cash. just need to dump before launch. it's very cyclical. up on rumors and down on launch. i'm thinking to reinvest in china real estate. so far my biggest return on investment.