iPhone 7 Launch More Successful Than iPhone 6s Launch But Not as Great as iPhone 6 Launch [Report]
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Posted November 16, 2016 at 9:19pm by iClarified
Apple's launch of the iPhone 7 was more successful than the iPhone 6s launch but not as great as the iPhone 6 launch, according to a report from CIRP. Consumer Intelligence Research Partners found that 73% of US iPhone buyers in the 30 days after the launch of new phones in September 2016 purchased the new iPhone 7 or 7 Plus.
“The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6S and 6S Plus in 2015,” said Josh Lowitz, CIRP Partner and Co-Founder. “The combined share for the 7 and 7 Plus launch is up slightly from the 71% share for the iPhone 6S and 6S Plus in 2015, and down considerably from the 81% share for the iPhone 6 and 6 Plus in 2014. The iPhone 6 and 6 Plus benefited from a new form factor, a larger screen, and the introduction of the even larger and premium-priced Plus model.”
“Importantly, in the most recent launch, almost one-third of buyers purchased the Plus model, nearly the same proportion as in 2015, and higher than the one-quarter of buyers who did so in 2014,” continued Lowitz. “Average selling price and gross margins suffered with the launch of the iPhone SE earlier this year, and which continues to account for a meaningful percentage of sales. We expect the strength of the higher- priced Plus phones will boost average selling prices and margins.”
Notably, Android owners accounted for a larger share of iPhone buyers (17%) compared to the iPhone 6 and 6 Plus launch (12%) but lower than the percentage compared to the iPhone 6S and 6S Plus launch (26%) (Chart 2). A smaller percentage of iPhone buyers come from outside of the existing iOS and Android operating systems. Former Blackberry and Windows phone owners, first-time smartphone buyers, and first-time mobile phone buyers, together account for fewer than 5% of iPhone buyers.
“The two more successful iPhone launches in the last three years were driven by existing loyal iPhone owners who upgrade to a new iPhone model, and rely less on Android owners who switch to an iPhone,” said Mike Levin, Partner and Co-Founder of CIRP. “When Apple launched the less compelling iPhone 6S and 6S Plus models in 2015, existing iPhone owners essentially sat out the upgrade cycle. Then, 26% of iPhone buyers came from Android, while after the very successful iPhone 6 and 6 Plus launch in 2014, only 12% of new iPhone buyers can from Android.”
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I miss when you walk in to At&t to get a brand new iPhone no money out of pocket . Now if you have 3-4 people in the The family you're screwed . You buy 3 iPhones that's close to $3000
These are my customers complain and feedback results. Which makes our phone sales go down the toilet. Surprisingly customers here prefer buying the 6, 5SE, and 6s models and plus models. The 7 models don't sell here well here maybe because us Japanese know the flaws and bad quality of poor phones without touching them.
Well don't buy it son I am from Shinjuku few miles away from Tokyo. And believe it or not there is Apple Store in Tokyo right next to Rengetsu restaurant. Oh wait you don't know where that is huh. Damage Baka ne. Lol Aho
No shit, all the issues that the 6 had(bend gate, touch ic, touchID when home button swapped error 53(later fixed)) has ruined people expectations for the 6s and 7, even though the 6s hasn't had those issues or other issues(which makes it a better phone) while the 7 has had one issue(randomly home button not working)... So the 7s might actually drop a little because of this