Amazon Launches Amazon Video Direct to Take on YouTube

Amazon has announced the launch of 'Amazon Video Direct', a new self-service program that will let users make their video content available to Amazon customers.

With AVD, starting today, video providers have the following self-service options for distributing their content:
● Included in Prime Video at no additional charge to tens of millions of Prime members
● Available as an add-on subscription through the Streaming Partners Program
● Offered as a one-time rental price or a one-time purchase price
● Available to all Amazon customers ad-supported

Benefits of Amazon Video Direct:
● Access to Amazon’s most engaged streaming audience—video providers can distribute their content directly to tens of millions of Prime members and earn royalties based on minutes streamed
● Choice of how to share titles—video providers can utilize the different options Amazon Video uses to share content to customers
● Expanded customer reach—video providers can choose to make their titles available in any country where Amazon Video is available—the United States, Germany, Austria, United Kingdom and Japan; with support for all the devices Amazon Video is available on—Fire TV, Fire and other iOS and Android tablets, connected TVs, game consoles, iOS and Android phones, and laptops
● Insightful performance metrics—video providers are given performance metrics, such as number of minutes a title was streamed, projected revenue, payment history, or number of subscribers, so they can optimize the way they offer and promote content to customers; video providers have full control and the flexibility to make changes based on these metrics


“It’s an amazing time to be a content creator,” said Jim Freeman, Vice President of Amazon Video. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service. We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

Also launching today is the AVD Stars program, which gives video creators a share of one million dollars per month based on customer engagement with their title. Here’s how the program works: Amazon will distribute to creators a monthly bonus from the one million dollar monthly fund, based on the Top 100 AVD titles in Prime Video, in addition to any other revenue earned. Video creators and providers who use AVD to make their titles available in Prime Video will automatically be enrolled. The AVD Stars program launches today and the one million dollar monthly fund will make its first bonus distributions based on streaming activity from June 1st to June 30th.

“We are thrilled to bring a selection of our premium original series, including Emmy nominated Vanity, to one of the premiere ad-free subscription services,” said Mia Goldwyn, Chief Content Officer, StyleHaul. “We believe Amazon Prime members will enjoy the unique female voices featured in our content and be inspired by the fashion and beauty that our brand embodies.”

AVD launch partners include: Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons. Content from these providers can be found now on Amazon Video.


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