Here's a look at iPad unit sales since their debut in 2010 from Benedict Evans.
The chart below shows trailing twelve month unit sales in millions. Apple today announced that it sold 9.883 million iPads in its fourth fiscal quarter of 2015. That's a 20% year over year decline.
Is the larger iPhone cannibalizing iPad sales? Take a look at the chart below and let us know your thoughts in the comments.
There's nothing new about the iPad since they launched Retina display on the iPad 4 they have been importing the components from the iPhone but there's no big change since then
There has been countless changes to the iPad since Retina display compared to iPad 3 and 4 change. Laminated display, multitasking, Apple Pay for iPad, gb of ram in iPad Air 2, least reflective display, cameras, and the boost in signals. If this wasn't enough, wait until pro comes blowing you away.
Still they haven't updated the camera to 4K video and the screen is still 1080p so it's not a big improvement over the years they didn't even introduce 3D Touch on iPad pro or iPad mini.
The Apple pencil was meant to use pressure sensitivity like this compared to force touch because of one hand use and it would mean extra costs if force touch was added, but who cares if you get the same 1080p or not? What difference does it make compared to rivals even by how much is enough for how big? Also when it comes to laminated display, you get better side view, everything looks like it sits on top of the display, but mainly the contrast is better, you get deeper blacks, and the color saturation is better. As for the camera, iPad Air 2 uses a new sensor that makes it close to 4K. At least it doesn't protrude.
Yes, further as the iPad is in the middle of the smartphone and laptop segment, as features and versatility at both ends keep increasing, I think sales of iPads will keep getting affected.
I'll tell you why sales are declining. Because the iPads are so well made there's no reason to upgrade. I've got an air and it's super fast, light and does everything I need it to. I can't see needing to replace it for years.
I am more likely to upgrade my iPad than my iPhone. I might upgrade from iPad Air to iPad Pro. My iPad is very useful at my work, notes, email, drawing, project planning, house party djing, games. I setup my old macbook pro as my home server since I seldom use it nowadays. I think more people are still happy with their iPads and it is still useful even if you are using the oldest iPad 2 since iOS 9 still works on those.
New iPads coming I'm looking forward to getting a new one as they are so use full and I believe the new one will take it up quite a few notches don't think that the big iPhones will take over the will just be an extension of interconnectivity and synchronisation ! Bring on the new iPads !
The 6S can't replace the iPad at all. I think maybe it's because Moore and more people already have the iPad and they're so well made that sales slow down. Maybe if they bring one out every two years instead. I also might think the new Windows surface has to do much with it. I love love my iPhone and my iPad Air 2 but I'm a huge Windows 10 fan. Still like my windows.
I would've gone with Windows if they actually did so many new things like apple is doing even if it is just one change with revealing a new product and if they put effort in it like they did up to 7 (even with that style, Windows was perfect before this). iPad sales slow because many people prefer iPhones that are big
It was actually Moore and more but it was clearly a typo. Please troll elsewhere. Well, Windows was perfect and now it's even better. They changed much but they don't pay me for advertisement so I won't say anything else. I own an iPad Air and this is my 4th iPhone and I love it. I love Windows 10.
Am I the only one who wants to hit the backspace button and the darn thing back spaces? There are a few other things I wish my iPad did that a lap top does better. Other than that I love my iPad.
![iPad Sales Continue to Decline [Chart]](/images/news/52231/247602/247602-64.png "iPad Sales Continue to Decline [Chart]")
![iPad Sales Continue to Decline [Chart]](/images/news/52231/247605/247605.png "iPad Sales Continue to Decline [Chart]")
![Apple to Maintain iPhone Compatibility for iOS 19, But Drop Older iPads from iPadOS 19 [Rumor]](/images/news/95914/95914/95914-160.jpg "Apple to Maintain iPhone Compatibility for iOS 19, But Drop Older iPads from iPadOS 19 [Rumor]")
![Apple Debuts New 'Ice Dive' Adventure Episode for Vision Pro [Video]](/images/news/95911/95911/95911-160.jpg "Apple Debuts New 'Ice Dive' Adventure Episode for Vision Pro [Video]")
![ChatGPT Now Works With More Apps Including Apple Notes [Video]](/images/news/95910/95910/95910-160.jpg "ChatGPT Now Works With More Apps Including Apple Notes [Video]")
![Apple AirTag 4-Pack On Sale for $69.99 [Lowest Price Ever]](/images/news/95485/95485/95485-160.jpg "Apple AirTag 4-Pack On Sale for $69.99 [Lowest Price Ever]")
![Ember Travel Mug 2+ With Apple Find My On Sale for 30% Off [Deal]](/images/news/95904/95904/95904-160.jpg "Ember Travel Mug 2+ With Apple Find My On Sale for 30% Off [Deal]")
![Apple iPad 10 Back On Sale for Just $249.99! [Lowest Price Ever]](/images/news/95900/95900/95900-160.jpg "Apple iPad 10 Back On Sale for Just $249.99! [Lowest Price Ever]")
![Massive Sale: Get Over 70% Off Apple Watch Solo Loop Bands! [Deal]](/images/news/95762/95762/95762-160.jpg "Massive Sale: Get Over 70% Off Apple Watch Solo Loop Bands! [Deal]")
![AirPods 4 With ANC On Sale for $138.99 [Lowest Price Ever]](/images/news/95748/95748/95748-160.jpg "AirPods 4 With ANC On Sale for $138.99 [Lowest Price Ever]")
