Apple September 2015 iPhone Event: Live Blog

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iClarified - 2015-09-09 12:08:46
Thanks for joining us today! Please follow iClarified on Twitter, Facebook, Google , or RSS for all the official announcements coming right up!

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Closing with a sensational music act. "Please join me in welcoming, One Republic."

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Tim Cook back on stage to wrap up. Two product demo experiences for attendees.

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New iPhone 6s ad shown.

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New iCloud pricing. 50GB $0.99/month. 200GB $2.99/month. 1TB for $9.99/month.

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Pre-order September 12. Available September 25th.

iOS 9 will be available September 16th.

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A new iPhone each year, choose your carrier, unlocked phone, includes AppleCare , starts at $32/month.

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New pricing program starting in the U.S. "iPhone Upgrade Program"

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Same price points and storage points as iPhone 6.

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New charging docks that match finish of the iPhone. New leather colors in five materials. New silicon covers in 11 new colors.

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"Move to iOS" app to help users to move from Android to iOS.

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802.11ac Wi-Fi.

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LTE Advanced. 23 bands. Up to twice as fast.

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It's being integrated across devices and new developer APIs will be released to let third party apps add Live Photo support.

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If you press on photo you get a brief video clip of what happened at the moment of capture. If you scroll through photos you also see a brief moment of movement.

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What if you could press with 3D touch on your photos and "this" happens. Live Photos.

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Display used as Retina Flash and True Tone flash for selfies. Lights up three times brighter than normal when used as flash.

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Showing off 4K video taken with iPhone 6s.

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iPhone 6s can take 4K video.

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50% more pixels than before. Tremendous increase in detail. iSight camera sensor has 50% more autofocus pixels for more accuracy. Team has worked on improving sensor quality to prevent image degradation resulting from the megapixel bump.

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We've got a great camera on the iPhone 6s. All new 12MP iSight camera.

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New second generation Touch ID sensor that is twice as quick.

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Hey Siri can now always be on.

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Motion coprocessor built directly in chip. As it's integrated, it's always on.

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Pixeltoys up to demonstrate their game Warhammer.

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70% faster at CPU tasks than A8. 90% faster at graphics tasks.

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New A9 chip with new transistor architecture, optimized for real-world use.

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You can press and hold an app icon on the Springboard to Peak in.

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Peak is integrated into many of Apple's default apps including Maps, Camera, and Phone.

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In Mail, a touch and hold will preview a message, you can then press deeper to open it if you like.

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Live demonstration of 3D Touch from Craig.

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New Taptic Engine in iPhone 6s reaches peak output in one cycle, allowing for shorter more distinct feedback events lasting 10ms. A full tap lasts 15ms.

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3D Touch is the next generation of MultiTouch. For the first time, iPhone also recognizes force. Enabling new gestures. Peak and Pop.

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3D Touch is a tremendous breakthrough. Video to introduce it to you now.

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Our team has been hard at work trying to imagine how you take multitouch to the next generation.

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Displays are covered by a brand new glass made with a dual ion-exchange process.

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"This is the brand new Rose Gold aluminum finish. It is an Apple custom alloy of 7000 series aluminum." It comes in Silver, Gold, Space Gray, and the new Rose Gold.

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Phil Schiller is back on stage. "I am truly honored to represent all of the incredible teams of Apple that worked so hard on this product."

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"The iPhones you are about to see are the most advanced iPhones ever and in fact they are the most advanced smartphones in the world."

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"What we have to show you today is really awesome. And while it may look familiar, we have changed everything about these new iPhones."

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"Introducing the iPhone 6s and the iPhone 6s Plus"

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There's a Rose Gold color.

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"I am thrilled to show you the newest iPhones."

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Tim Cook is up to introduce new iPhones!

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64-bit A8 chip, Bluetooth 4.0, 802.11ac wi-fi.

Remote is Bluetooth 4.0. Controls volume on TV. Accelerometer and gyroscope. Lasts up to 3 months per charge. Charges via Lightning connector.


32GB of $149. 64GB $199.

Developer Beta of tvOS available today.

Available starting in October, 80 countries. 100 countries by end of year.

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Developers can make universal apps that include Apple TV version.

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Eddy Cue is back. "The App Store is just as easy to use as it is on the iPhone."

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Split screen viewing of two games at the same time.

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They can now stream at 60 fps.

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MLB.com is demonstrating their app.

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Gilt demonstrates new app for the Apple TV.

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Remote is being swung to hit similar to the Wii remote.

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Harmonix is up to showcase new music games called Beat Sports.

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New multiplayer mode for the game being demonstrated.

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Crossy Road is being played on the Apple TV using the new remote's Touch Pad.

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Eddy Cue is highlighting various apps for the Apple TV. Here are some live demos starting with Hipster Whale

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New tvOS for the Apple TV for creating apps.

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Siri can offer suggestions on what movies to watch. For example, "What are some movies that are good to watch with kids."

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Swiping makes it easy to scrub. You can also use Siri to skip ahead. It can also skip back 15 seconds and temporarily turn on captions if you miss what was said.

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Demoing the Apple TV.

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It will play day or night screensavers depending on the time of day.

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Gorgeous new screen savers that feature high-def video and slow motion shots.

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Siri will search iTunes, Netflix, Hulu, HBO, and Showtime.

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Siri will search across multiple content apps.

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Sometimes it's better to interact with your voice. Hold down the Siri button and ask for something. "Show me funny TV shows."

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The new remote, has a glass touch surface across the top. We have a great touch experience and you can easily glide across a set of movies.

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Looks like current Apple TV but thicker.

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Eddy Cue to talk about new Apple TV.

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Intro video. Remote has TouchPad. Siri integration.

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"Today, I'm thrilled to show you the new Apple TV"

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We need a new foundation for TV. It needs: Powerful hardware, modern OS, new user experience, developer tools, app store.

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"Today we are going to do something about that".

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"It really is the golden age of television. As important as TV is, the TV experience itself hasn't changed that much in decades. In fact, the television experience has been virtually standing still."

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Tim Cook. Next up, I'd like to talk about an even larger screen and that is your TV.

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iPad mini 4. Taken iPad Air 2 and built it into the iPad mini. Starts at $399.

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iPad Pro intro video being shown.

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Comes in Silver, Gold, and Space Gray. It starts at $799 32GB, $949 128GB, $1079 128GB with Cellular. $99 Apple Pencil and $169 Smart Keyboard.

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Phil Schiller is back to recap. 8MP camera, 802.11ac with MIMO, 150Mbps LTE, Touch ID.

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Apple Pencil lets you cut through layers of the 3D model and modify the model to illustrate various problems to patients.

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Graphics demo. An application that helps visualize human anatomy. 3D for Medical.

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This workflow is only available on the iPad and will be shipping in October.

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Three applications working together. Adobe Comp, Adobe Photoshop Fix, and Adobe Photoshop Sketch.

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Adobe demoing a new suite of applications on iPad Pro.

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Word and Excel running side-by-side on the iPad Pro.

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Microsoft Office supports the iPad Pro. Makes it easy to create rich content and documents. Demonstrates using the Apple Pencil to circle items in document, markup, etc

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Demos: Microsoft demo for productivity.

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Apple Pencil is one of the most advanced technologies we've ever created.

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You can use it with the built in apps in iOS such as Notes and Mail. Use it to markup emails.

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Phil Schiller, "This Apple Pencil is absolutely amazing."

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A lightning connector lets you recharge by plugging directly into the iPad Pro.

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It can be used at the same time as your finger.

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Responsive sensors in the tip work with the iPad display to detect position, force, and tilt. With Force Data you can press lightly or press harder.

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Video to introduce the Apple Pencil.

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Apple iPad Pro is going to enable new classes of application. A new level of precision and accuracy that requires some amazing innovation. We are happy to introduce a brand new accessory for the iPad Pro. It's called Apple Pencil.

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There are three new circles on the side of the iPad Pro. They are called a Smart Connector. It carries power and data to the Smart Keyboard.

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It's covered in an Apple woven fabric. The fabric forms the structure and feel of the keyboard's keys.

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Brand new Smart Keyboard for iPad Pro.

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iPad Pro is 6.9mm thin, compared to 6.1mm for the iPad Air 2.

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2732x2048 pixels. 10 hours of battery live. 4 speaker audio system that automatically balances left and right depending on how you are holding the iPad. It puts out three times the audio volume of an iPad Air 2.

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iMovie on iPad Pro can edit three streams of simultaneous 4K video.

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iPad Pro is faster than 80% of portable PCs shipped in the past 12 months. 90% faster in graphics tests.

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Doubled performance of graphics.

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A9X processor. 2x memory bandwidth of A8X. 2x faster storage performance.

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The width of the iPad Pro is the same as the height of the iPad Air.

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New multitasking features in iOS 9 were designed with this iPad in mind. The screen is 12.9-inches in diagonal.

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"I am so excited to tell you about this incredible new iPad Pro."

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"It's the most capable and powerful iPad we've ever created." Phil Schiller is coming up to talk about it.

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"This is the iPad Pro."

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"I am thrilled to show it to you".

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"Today we have the biggest news in iPad, since the iPad"

iClarified - 2015-09-09 10:18:36
Tim Cook is back out to talk about iPads.

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The new model Apple Watches are shipping today in 24 countries.

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watchOS 2.0 will be available September 16th.

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There's a (PRODUCT) RED band and numerous new vibrant hue Sport bands and neutral tone Sport bands.

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Apple is also unveiling new models and bands. There is a Rose Gold and Gold anodized aluminum Apple Watch.

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A new collection of third-party Apple Watch bands created by Hermes.

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The app allows doctors to monitor their patients heart rate and other vitals right from their wrist.

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Dr. Cameron Powell, co-founder of AirStrip, is demonstrating their Apple Watch app.

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There are over 10,000 watch apps already. Facebook Messenger is coming to watch to allow users to send text, audio messages, and locations. iTranslate, AirStrip, and GoPro viewfinder app highlighted.

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Talking about watchOS 2.0. Williams highlights new watch faces, third party complications, Time Travel, and Transit.

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Customer satisfaction for the Apple Watch is 97%. Jeff Williams is coming to the stage to talk about the future of the Apple Watch.

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Cook is talking about the success of the Apple Watch.

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We are about to make some monster announcements across several of our product lines

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Tim Cook is out. "Welcome to San Francisco and the legendary Bill Graham Civic Auditorium."

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Looks like we are about to get started!

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iClarified - 2015-09-09 09:20:39
We will be providing coverage of Apple's September 9th, 2015 keynote beginning at 10:00am PT / 1:00pm ET.

For more details about what Apple plans to unveil, check out our guide on "What to Expect From Apple's Big September 2015 Media Event".


Also don't forget to follow iClarified on Twitter, Facebook, Google , or RSS for updates. You can also download the iClarified app from the App Store for free!

iClarified - 2015-09-09 09:20:18