Apple Watch Supply Constrained By Faulty Taptic Engine [WSJ]
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Posted April 29, 2015 at 9:51pm by iClarified
Supply of the Apple Watch at launch was constrained by a faulty taptic engine, reports the WSJ. The part made by one of two suppliers was found to be defective resulting in limited availability of the smartwatch.
The part involved is the so-called taptic engine, designed by Apple to produce the sensation of being tapped on the wrist. After mass production began in February, reliability testing revealed that some taptic engines supplied by AAC Technologies Holdings Inc., of Shenzhen, China, started to break down over time, the people familiar with the matter said. One of those people said Apple scrapped some completed watches as a result.
Notably, taptic engines produced by Japan's Nidec Corp did not experience the same problems and so Apple moved nearly all of its production of the component to the company. However, it's expected to take Nidec some time to increase production levels.
The taptic engine is one of the unique features that Apple created especially for the Apple Watch. It uses a motor to move a small rod back and forth, creating the sensation of tapping. The engine also lets you send your heartbeat to others.
It’s called the Taptic Engine, a linear actuator inside Apple Watch that produces haptic feedback. In less technical terms, it taps you on the wrist whenever you receive an alert or notification, or press down on the display. Combined with subtle audio cues from the specially engineered speaker driver, the Taptic Engine creates a discreet, sophisticated, and nuanced experience by engaging more of your senses. It also enables some entirely new, intimate ways for you to communicate with other Apple Watch wearers. You can get someone’s attention with a gentle tap. Or even send something as personal as your heartbeat.
In the company's recent earnings call, CEO Tim Cook revealed that Apple is starting to improve its supply of the device. "We were able to deliver more customers an Apple Watch over the weekend than we previously anticipated." Cook says that the watch could launch in additional countries by late June.
Apple needs a serious overhaul this is the worse product launch ever. Late orders, massive wait times they aren't ready and their head of retail is a fool for allowing it...
I'm not buying it..(the excuse and the watch). Every time Apple releases a new product they always come up with some lame excuse for why there are so few available at launch. That's a marketing tactic that they think they're going to cover up by claiming manufacturing problems. They seem to be unaware that some of us actually have memories and have seen this sort of thing time and time again. And for those trolls who want to claim I'm someone who sees conspiracies everywhere. Well wake up world. There are conspiracies all around because of the nastiness and duplicitousness of human nature. I don't direct this against Apple in particular, nor am I implying that I will not continue to use other Apple products. In fact I still like using my Apple gear (my phone, MacBook, iPad, and Apple TV. This is just my feelings about the way the whole 'free market' system works. If I were to stop buying products because I didn't like the ethical practices of the companies making them I'd probably have to live in a cave and use stone tools of my own making. Obviously I have no intention of doing that. Unfortunately I have to live in the world as it is. But that doesn't mean I have to be happy about the way it is. As for the Apple watch I was never interested in it for a very basic reason having nothing to do with Apple or anyone else. I don't like wearing anything on my wrist. As I have said before I might concede to wearing something on my wrist only if it was extremely light and thin like one of those bands people wear to show their support for various causes ( breast cancer, etc..I'm sure you know the sort of thing I'm talking about. ). And it would need to be a stand alone device that maintained at least a time display all the time without having to be touched or turned on in some other way..like a regular watch..after all..a watch should primarily tell time before any other functions are considered. At any rate I will continue to use my Apple Pocket Watch (AKA iPhone)...-nod of thanks to Conan Obrien's little parody on that one.
Well this so-called lame excuse is acceptable for making up whatever eventually goes wrong in a product. Explain this strategy about Samsung phones bursting into flames. Try calling that inexcusable.
Lol what's new from Apple? Every time they come up with something new nowadays it's flawed somehow. Same goes for the IOS every time they update to fix one problem it causes another.
I agree, yes I have to wait for another month or so, would I complain - no, it gets here when it gets here, I have more confidence in Apple then in any other company out there.