Apple VP Greg Joswiak Says Apple Won't Build a Cheap iPhone to Gain Market Share [Video]

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Posted October 29, 2014 at 2:51am by iClarified

Apple’s vice president of iPhone and iOS Product Marketing said that Apple is not going to make the mistake of building a cheap product to chase market share in an interview with Walt Mossberg and Ina Fried for Code/Mobile.

"Backstage, we were talking about some of the mistakes Apple made in the ’90s, and some of it was trying to do things like making cheap products that were chasing market share instead of chasing a better experience. You make that mistake once in your life, you’re not going to make it twice."

"Our goal is to make the best products with the best experience. And we’re trying to make sure that we are delivering on that, and by and large we do. Our customer satisfaction rate is higher than anybody’s. We have no shortage of either developers or customers … maybe it is naïve, but we [believe] that if we make a better product and a better experience, that there will always be a healthy market for that. And a healthy market doesn’t mean we have to be market-share leader."

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Apple VP Greg Joswiak Says Apple Won't Build a Cheap iPhone to Gain Market Share [Video]

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Jim innov - October 29, 2014 at 1:19pm

So much fanboyism on this website, it's incredible. I wonder if it is even possible to have a constructive discussion? Anyways, here's an attempt. I'm totally behind the idea that iPhones should stay top of the line. The reason is that it will continuously push the technology and eco system to its limits. Having to support slower hardware limits the growth of a platform. Not in size, but in technological advancement. That said, I'm kind of disappointed that Apple kept selling the iPad 2 and iPhone 4S, and still selling the iPad mini for such a long time. Apple is already supporting it's products far longer than any manufacturer in the industry, but now they limit themselves even more by still selling these legacy products. Apple can just sell the old products and drop support like any other manufacturers would, but that's not Apple. Everyone (and for some reason especially the haters) expects Apple to have the best support, even though the industry standard is the total opposite. And that's the Apple standard there. They try to fulfill these crazy expectations, even though those are sometimes so unrealistic and none of the competing firms even bother to do.

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Woz - October 29, 2014 at 2:22pm

That's funny you say that when apple is the type of company that will leave their users behind. When apple went from power PC chips to Intel, they pretty much told all their customers with older computers, sorry it's time to upgrade no more support for you. Then even in OS x, they changed some software and people had to upgrade their os because there was no more support left. Microsoft is the opposite. If you have a program that worked on Windows 3.1,it'll probably still work today.

Jim innov - October 29, 2014 at 2:37pm

That's exactly my point. There is no point in supporting legacy hardware when it slows innovation down. Sometimes you just have to cut loose and move on in order to progress.

Woz - October 29, 2014 at 3:09pm

But progress doesn't mean anything if you lose your entire customer base. The reason why Microsoft can't do that is because businesses rely heavily on things continuing to work at all time and having zero downtime. If they upgraded to a new computer system and their old software didn't work then they would move to a company that will support them as a customer. If you buy a phone and the company ends support after a year and you are only halfway through you contract you would be very upset.

iLost - October 29, 2014 at 11:05am

So what the hell iPhone 5C was ? It was super flop cheap product made to gain market share. And the same thing is happening with 6 which made against S5 ( atleast with same screen size to tackle those big screen customers) and they did the same with i6 plus to get samsung note customers.

oblivion - October 29, 2014 at 6:00am

No, but they built an ugly one. So disappointed, I was looking forward to an upgrade.

Paul - October 29, 2014 at 5:21am

Apple don't want to built cheap product? They already, Apple is just over price.

Ren - October 29, 2014 at 4:36am

Copying Nokia is not a Good Innovation!

Ren - October 29, 2014 at 4:35am

They already did

What142 - October 29, 2014 at 4:34am

case in point, iphone 5C, ipad mini 3 (only thing new is finger print scanner).

Me - October 29, 2014 at 4:44am

5c a year ago was the same as iPad 2 - previous year's hardware at a lower price point ... yet they added a twist (while arguably lowering the costs) - a more youthful package with colors and high quality plastics. I was very tempted - if not for Touch ID - I'd go with 5C!

Me - October 29, 2014 at 4:48am

Interestingly I see more of 5Cs today - so it isn't a flop after all

Bazz - October 29, 2014 at 4:28am

Isn't that what they did with the iPhone 5C though? And it didn't work out so they dumped the idea (for future phones I mean). Or am I wrong?

I'm not sure - October 29, 2014 at 5:51pm

I don't know... they didn't really build a cheap product, they took the iPhone 5 and gave it colorful back shells. More of a design question than product quality/value question.

gamerscul9870 - October 29, 2014 at 2:58am

That's why more thought means more satisfying anyone will get out of it.